REHAB. Taps Lucien Laviscount as Brand Ambassador

British beauty brand Rehab is entering men’s grooming, with actor Lucien Laviscount leading its first campaign.

Best known as Alfie in Emily in Paris, Laviscount is bringing charm and confidence to a new collection that focuses on simplicity and self-care.

Rehab was founded in 2022 by friends Vicky Ellis and Anastasia Tozer, and has since earned a following for its performance-led formulas. The new men’s line extends that philosophy with three essentials built to streamline routines without compromising results.

First up is the Hair & Beard Grooming Oil, a nourishing, all-in-one treatment combining sunflower seed, sweet almond, bitter orange oils, and aloe vera to soften, condition, and add shine. The Shower Milk for Him is a rich, creamy wash that cleanses without stripping the skin of natural oils, leaving it smooth and refreshed. Finally, the Hair & Body Cologne for Him is a lightweight mist infused with aloe vera and jojoba oil, and layered with notes of citrus, ylang-ylang, cedarwood, moss, and cypress, for a clean, grounded scent.

“We are so incredibly proud of how far the brand has come since 2022, with every product launch to date being a sell-out,” said Ellis. “Naturally, we felt it was time to expand into men’s, and we’re thrilled to have Lucien on board for this launch. He’s an iconic British actor who truly embodies everything Rehab. stands for: our shared commitment to shaking up both the entertainment and beauty industries.”

The men’s collection is available now at rehabyourhair.com, priced between £12 and £26 ($16–$35), and ships to both the UK and US.