Sam Chapman x BEAUTY PIE Launches

Sam Chapman and Beauty Pie

Beauty Pie has partnered with British makeup artist Sam Chapman to create a collection of ‘must-have items’.

One of the original beauty influencers, Chapman started creating makeup tutorials on YouTube in 2008 under the channel name Pixiwoo. The self-professed product fanatic also co-founded successful makeup brush brand Real Techniques in 2011.

“I’ve been a member of Beauty Pie for years, and I’m a big fan, so creating a ‘must-haves’ collection with them was a) a dream and b) really easy,” said Chapman. “My idea for it? Everything works with everything. I started with eyes, so three beautiful metallic eye paints are the base for the collection. I made a totally fantastic chunky creamy neutral eyeliner, four perfect lip longwear shades, and a gorgeous, glossy universal cheek stain. All really modern textures and shades I absolutely love. They’ll make everybody look beautiful.”

Sam Chapman x BEAUTY PIE products

The all-new Sam Chapman x BEAUTY PIE edit will be available exclusively at Beauty Pie. It features:

  • Sheen Machine Eye Paint – a modern metallic eye paint available in three shades
  • Wondercolour™ Soft Eyeshadow Crayon – a mushroom-brown liner and cream eyeshadow in one. The ‘non-eyeliner’ eyeliner promises to be soft, smudgy, and easy to apply
  • Wondercolour™ Soft Matte Liquid Lipstick – a creamy, long-wear liquid lipstick in four of Sam’s favourite shades
  • The Blushy Lip & Cheek Tint – a sheer glossy lip and cheek balm

Sam Chapman x BEAUTY PIE is available now from, with prices starting at £25 (£12.50 for Beauty Pie members).

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