Say Hello to Hey Sweet Cheeks
A new name in sexual wellness has landed, and it’s bridging the gap between sexcare and skincare. Meet Hey Sweet Cheeks, a brand set to redefine the sexual care aisle with high-performance products that prioritise a skincare-first philosophy.
Hey Sweet Cheeks is built on its “prep-to-play” ethos—the belief that preparation enhances pleasure and that feeling good starts long before the fun begins. Embracing the rise of sexual wellness, the brand transforms the lead-up to intimacy into an ultimate self-care ritual.
The LA brand’s debut collection caters to every moment—from anticipation and arousal to afterplay. Developed in collaboration with cosmetic chemists and brand experts, each product features high-quality, performance-driven ingredients and is free from harmful chemicals and never tested on animals. Addressing common concerns such as burning, irritation, redness, stickiness, and stained sheets, the formulas prioritise comfort without compromise.
“For too long, the sexual wellness aisle has been dominated by legacy brands offering basic formulas with little innovation,” said Kimberly Konstant, Chief Brand Officer of Hey Sweet Cheeks. “We launched Hey Sweet Cheeks to shatter that norm by blending premium ingredients with breakthrough formulations typically found in skincare. We created a line of products that not only features the highest quality of ingredients but also embraces everyone’s freedom to express their own gender and sexuality in the bedroom and beyond.”
The Prep Range
Designed for all bodies and skin types, the Hey Sweet Cheeks skincare prep collection features clinical-grade ingredients that are gentle yet effective in delivering a radiant glow. The range includes:
- Glowtime: A smoothing serum with BHA, AHA, and 2% niacinamide to brighten and even skin tone while reducing blemishes and dark spots.
- Bare It All: A salicylic acid body wash that deeply cleanses the skin and unclogs pores. Enriched with hydrating and soothing oat milk, it leaves skin clean, healthy, and well-nourished.
- Bottoms Up: A charcoal exfoliating butt and body mask with volcanic micro-exfoliants to detoxify and unveil clearer, smoother skin.
The Play Range
Innovative and expertly formulated, the Play range features pH-balanced, hypoallergenic sexcare products that are free from tacky textures, messy stains, and irritation. Housed in convenient non-slip, easy-open packaging, the range includes:
- Slick Trick: An aloe and hemp-based lubricant with agave for a smooth, mess-free experience—perfect for solo, toy, or partner play.
- Backside Glide: A hybrid water- and silicone-based lubricant offering the long-lasting glide of silicone with the easy clean-up of water-based formulas, ensuring effortless extended play.
- Rub Me Right: A cocoa butter and aloe-infused self-play lotion that melts with body heat, enhancing motion and comfort for both solo and partnered play.
The Hey Sweet Cheeks collection is available online at heysweetcheeks.co, with prices starting from $18. A UK launch has yet to be announced.