Skin Laundry Rebrands and Expands Treatment Portfolio

This autumn marks a new chapter for Skin Laundry, the destination brand that helped redefine advanced rejuvenation treatments more than a decade ago.

Known for making medical-grade laser facials accessible, effective, and affordable, the brand is unveiling a refreshed identity, redesigned clinics, and an expanded menu of services that introduce a new standard in modern aesthetics. The rebrand reflects both a shift in consumer expectations around in-clinic treatments and the rapid evolution of aesthetic technologies.

Since launching its inaugural Santa Monica clinic in 2013, Skin Laundry has grown into a global network of more than 50 locations. From the outset, the brand’s mission has focused on making healthy, radiant skin achievable for all. Its dermatologist-designed laser facials quickly gained traction with clients looking for safe, results-driven treatments that address everything from acne and dullness to skin laxity.

While its signature facials remain at the core of its offering, the brand is introducing new services including a dedicated teen acne programme, laser hair removal, injectables, and exosome enhancements, supported by the integration of advanced digital technology. A new partnership with Perfect Corp has brought AI Skin Analysis into Skin Laundry’s proprietary EMR iOS app. This innovation enables clinicians and clients to track progress via objective skin scores, receive AI-powered treatment and product recommendations, and ensure safety with personalised Fitzpatrick skin typing. The result is a more tailored, transparent, and data-driven skincare journey for all clients.

As for the clinics, they’re being renovated to reflect the refreshed brand identity, with minimalist interiors, streamlined treatment rooms, and an emphasis on elevating the overall client experience. The treatments will continue to deliver the speed and efficiency that define Skin Laundry, now set against a new design that reinforces the brand’s commitment to combining clinical rigour with a lifestyle-led approach.

Skin Laundry clinics are located across the US and UK. To find your nearest clinic, visit skinlaundry.com for US locations or skinlaundry.uk for UK locations.