Stila Names Daniel M. Annese CEO

Stila Cosmetics has appointed Daniel M. Annese as Chief Executive Officer.

The American beauty brand, which launched in 1994, built its reputation on artist-driven, trend-forward products designed to combine creativity and wearability. Best known for cult favourites like the Stay All Day Liquid Eyeliner and One Step Correct, Stila has maintained a loyal following over the past three decades while navigating an increasingly competitive global beauty landscape.

Annese is already well acquainted with the brand, having spent the past three years serving as a board advisor. With a 25-year career, most notably at The Estée Lauder Companies (ELC), his move from boardroom to C-suite brings significant experience. During his time as global brand president at ELC, Annese was a key member of the executive leadership team, overseeing a portfolio that included Tom Ford Beauty, Too Faced, and Estée Lauder.

The beauty veteran, whose expertise covers international distribution, supply chain coordination, and retail partnerships, will play a central role in Stila’s future focus on expanding its global footprint and streamlining operations.

“Stila is a remarkable brand with a powerful heritage inspired by innovation, creativity and artistry,” said Annese. “I’m honoured to step into this role and build on the momentum already in place as we continue to evolve the brand, accelerate innovation, and expand our global reach.”