Tamara Kalinić Launches Wellness Brand Noa

Influencer and entrepreneur Tamara Kalinić has officially entered wellness with the launch of Noa, a science-backed supplement brand.

Noa was developed in collaboration with Kalinić’s family of experienced pharmacists — she is a trained pharmacist herself — and brings together decades of research and clinical know-how.

“Noa is more than a supplement; it’s a bridge between science, nature, and heritage,” explained Kalinić. “I’ve always believed that beauty starts with wellbeing. Noa was born out of a desire to offer something real, something that’s not just about appearance, but about feeling your best, supported by science and tradition.”

Noa Hair and Noa Slim launch the brand. They are each formulated with pharmaceutical expertise and a clean, evidence-based approach to inner care. They are suitable for all hair and skin types and free from GMOs, artificial additives, and colours.

To support optimal hair growth, strength, and structure, Noa Hair (£47) blends quince fruit powder, biotin, selenium, zinc, iron, and vitamin C with hydrolysed fish collagen, bamboo leaf extract, and MSM. The result is a nutrient-rich supplement that promotes thicker and stronger hair while nourishing the scalp and reinforcing skin health.

Noa Slim (£47) aids metabolism, digestion, and overall body balance. Chromium, zinc, green tea, cinnamon, ginger, and cayenne pepper, plus nettle, black pepper, L-theanine, and vitamin D3 help regulate blood sugar, enhance digestion, and support efficient fat metabolism.

For Kalinić, Noa feels like a natural evolution. “Fashion taught me the power of self-expression,” she explains. “But true confidence starts with how we feel, our energy, our strength, our wellbeing. Noa is my way of bringing that philosophy to life through science and care.”

Noa is now available online at bynoa.com, shipping exclusively within the UK.