The History of Lemme

Kourtney Kardashian Barker’s Lemme didn’t just enter the wellness category in 2022 — it disrupted it. Born from years of the founder’s highly visible devotion to health and her own struggle to find the right supplements, the brand set out to create benefit-forward formulas that were grounded in credible science and wrapped in a beauty-coded exterior you’d actually want to show off.

From Concept to Cult Favourite

Before a single pastel bottle landed in a bathroom cabinet, the Lemme team spent years in formulation alongside doctors and scientists. The goal was to create science-backed blends that felt at home in a daily routine, not a medicine cabinet. The result was a gummy-first collection that swapped the sterile pharmacy feel for something far more indulgent.

Lemme launched direct-to-consumer (DTC) via lemmelive.com in September 2022. It debuted with just three products: Matcha for energy, Chill for calm, and Focus for clarity.

Visually, it arrived with beauty-brand confidence. Powdery pastels, vintage candy-jar–inspired bottles, and a playful-yet-polished tone signalled a new kind of supplement.

While Kardashian Barker is the face of Lemme, the brand was developed in deliberate contrast to the wave of white-label, personality-led launches that often favour style over substance. Co-founded alongside entrepreneur Simon Huck, the business baked in operational expertise from the jump. This wasn’t designed to be some fleeting, fame-driven side project; it was positioned for long-term scale.

The strategy clearly worked. Institutional backing followed quickly, with major investment coming in from the likes of Unilever Ventures, Coefficient Capital, and Wittington Ventures.

The Mainstream Moment

In 2023, Lemme landed in Ulta Beauty. It felt less like a routine retail expansion and more like a natural next step. By entering a beauty-first space, the brand made a clear statement: supplements belong on the same shelf as skincare and makeup. It also took the brand from DTC darling to a credible, high-performing retail force with far wider reach.

Around the same time, the lineup started getting more specific. Supplements moved beyond the basics to support a wider range of concerns including bloating, sleep, intimate health, and skin support.

A year later, the brand went fully mainstream by hitting Target shelves across the US, followed by a January 2026 launch in Walmart stores nationwide. Together, the moves cemented Lemme’s position as a true mass-market player. What began as an insider favourite was now an everyday basket staple. The expansion also opened the door for the brand to treat wellness more like fashion, leaning into limited drops and retailer exclusives to keep momentum high.

As it established its place in mass retail, Lemme stayed right at the centre of the cultural conversation. Whether weighing in on sexual wellness, the benefits of colostrum, or GLP-1-era weight management, it aligned itself with some of the most talked-about shifts in modern health culture.

Going Global

In 2025, Lemme partnered with iHerb to take the brand global, making its products available to customers across the UK, Canada, Europe, and beyond.

That same year, the brand expanded to South Korea through Coupang. The move placed Lemme in one of the world’s most influential beauty and wellness ecosystems — if Ulta validated the beauty adjacency, then Seoul signalled cultural ambition.

Where Lemme Lands Now

Today, the portfolio reads like a fully curated wellness wardrobe. Available across a variety of formats, including gummies, chews, capsules, and liquids, the brand has evolved far beyond its original hero SKUs into a near head-to-toe edit. From hair growth and vaginal health to body toning, immune defence, metabolic function, craving control, and intimacy, the range caters to every facet of a modern wellness routine.

As one of the most talked-about names in wellness, Lemme’s strategy has ultimately proved effective — meet the moment, look good doing it, and make the ritual feel irresistible.

Lemme is available via iHerb in the UK, and through Ulta Beauty, Target, and lemmelive.com in the US.