Tom Holland is Prada Beauty’s Newest Ambassador

Prada Beauty has named actor Tom Holland as its latest ambassador, fronting the launch of its new masculine fragrance, Paradigme. Known for his acclaimed film roles and boy-next-door charm, Holland is said to embody the spirit of Paradigme — an eau de parfum crafted to redefine modern masculinity with curiosity, finesse, and individuality.

Holland began his career on London’s West End stage at just 12 years old and has since built an impressive filmography, most notably stepping into the role of Spider-Man in 2016. Away from acting, he co-founded The Brother’s Trust, a family-run charity that supports various philanthropic initiatives.

“Tom Holland is the unparalleled embodiment of Prada Paradigme,” said Yann Andrea, Global Brand President Prada Beauty. “An extraordinary talent and a multifaceted entrepreneur, his authentic warmth and profound yet quiet confidence perfectly capture the fragrance’s essence and its exploration of ‘another way’.”

Crafted by perfumers Marie Salamagne, Bruno Jovanovic, and Nicolas Bonneville, Paradigme uses a ‘reverse pyramid’ composition. “A ‘reverse pyramid’ allowed the fragrance to unfold uniquely, with base notes emerging first and gradually revealing heart and top notes,” explains Bonneville. “This inversion creates a truly captivating and unexpected experience.”

The scent opens with luminous Calabrian bergamot and airy musks, layered over floral geranium extracts and anchored by Peru balm, benzoin resin, and smoky guaiac wood. As Salamagne describes, “Paradigme is an irresistibly harmonious experience of tension, through which the senses navigate endlessly, between softness and freshness, strength and delicacy, power and subtlety.”

“I like things understated,” Holland told WWD. “But I do think a good scent can make a difference. It’s like…an invisible accessory. It’s not something people necessarily notice right away, but it adds this subtle layer of confidence, of individuality. It can enhance how you present yourself to the world.” He describes the fragrance as “interesting because it’s complex,” telling the publication, “Sometimes I want something fresh and energetic, sometimes I want something warm and comforting. Paradigme is great for that, because it’s got both.”

Paradigme will be available from 27 August.