Ultra Violette Secures $15 Million AUD Investment

Ultra Violette, the premium SPF-based skincare brand co-founded by Ava Chandler-Matthews and Rebecca Jefferd, has announced a $15 million AUD investment from the U.S. consumer growth equity firm Aria Growth Partners. This investment marks a pivotal moment for Ultra Violette, as it’s the first time the Australian company has taken outside capital since its launch in 2019.

“This investment marks a significant milestone for our business, one we are confident will be remembered as the starting point of something greater than we could have imagined.” expressed Jefferd.

Since its inception, Ultra Violette has established a strong following in the skincare market, expanding into over 28 international markets, including Europe, the UK, the Middle East, South East Asia, and Australia, through prestigious retail partnerships with Sephora, SpaceNK, Harrods, and Liberty London.

“Bec and Ava are exceptional entrepreneurs who have crafted a brand that stands out for its quality and efficacy,” said Jackie Dunklau, co-founder and partner at Aria Growth Partners. “As daily SPF usage becomes more prevalent, Ultra Violette is set to be at the forefront of this shift.”

The investment by Aria Growth Partners, known for its minority investment in The Inkey List, is aimed at propelling Ultra Violette’s expansion into North America. “The investment is about bringing in a trusted partner that’s got some skin in the game,” said Jefferd. “What we’re looking for is strategic support, particularly in North America, but also more broadly across scaling global brands and Aria has got runs on the board in terms of doing that.”

Ultra Violette is set to enter the Canadian market through Sephora in March 2024, followed by plans to infiltrate the U.S. in 2025.