Allies of Skin Raises $20 Million

Allies of Skin, the science-led skincare brand, has announced a $20 million investment from Meaningful Partners.

According to a statement, the funds will go towards supporting Allies of Skin’s entrance into the US market across the digital and retail landscapes. It will further marketing efforts, drive new product research and development, and help build a US-based team.

Founded by Nicolas Travis in 2016, the Singapore-based brand was born from a mission to make beauty more human and give everyone access to clinical-grade skincare. Favoured by celebrities that include Kaia Gerber, January Jones, Rose Byrne, Phoebe Dynevor, and Henry Golding (an early investor in the brand), Allies of Skin creates state-of-the-art formulas to help make clinical-grade skincare available to everyone. The brand is currently available in 36 countries and 800+ retail stores, including Space NK, MECCA, Sephora, Dermstore, and cultbeauty.co.uk.

“The last eight years have been an exhilarating journey, from an unknown brand to becoming Singapore’s most global skincare brand”, said Nicolas Travis, founder and CEO of the Company. “I cannot be more thrilled to welcome Meaningful Partners as new allies to help us in the next phase of our global expansion. We had an energetic connection from the very first meeting. Their focus on mission-driven brands and their hands-on approach make them the perfect partners for us.”

Meaningful Partners is committed to supporting the Allies of Skin’s exponential growth, both in its existing markets and within the US. The Los Angeles-based firm invests in consumer products and services businesses that have earned customer trust and loyalty.

“We are thrilled to be partnering with Nicolas and the Allies of Skin team to continue to empower positive purpose and capitalize on the strong tailwinds in the science-backed, efficacy-driven skincare segment.” said Jake Capps, Managing Partner at Meaningful Partners, “After earning a fanatical customer base through their supercharged formulations and cutting-edge new product development, we look forward to supporting the Company alongside our talented bench of beauty operating Expert Members as they continue to focus on the expansive US market. With a lineup of clinically-backed new product launches, operational excellence and a strong team, Allies of Skin is positioned for success in the US during this exciting next phase of growth.”