April’s Best Beauty Buys

A huge number of beauty products launch each month, but not all of them are worthy of a spot in your shopping cart. To help you discover the best beauty launches worth investing in, we’ve compiled a list of the best beauty buys that dropped in April.

Creed Queen of Silk

Queen of Silk is a captivating new fragrance from the House of Creed. Inspired by the elegance and delicate nature of silk, the eau de parfum weaves top notes of osmanthus, magnolia, and saffron with a vibrant heart of tuberose, passion fruit, agarwood, and Javanese patchouli. Grounded in a base of Madagascan vanilla, incense, myrrh, ambroxan, Chinese cedarwood, and musk, this luxurious scent blends sophisticated notes with a contemporary flair to project a sensual, alluring scent that leaves a lasting impression.

Studio Fix Fluid SPF 15 Foundation

One of the world’s most iconic matte foundations has been upgraded. Since launching in 1984, MAC’s Studio Fix Foundation has delivered a long-lasting flawless finish, with no creasing or caking. Now, remastered with Pro Fluid Technology and skin-nourishing ingredients, Studio Fix also hydrates, controls oil, and moves with skin for a natural look and comfortable all-day wear. Plus, it expands its shade range to 71, giving it the largest foundation shade range in the UK.

Bouclème Flexible Hold Spray

Designed for curls, coils, and waves that are prone to losing their shape, Bouclème’s new Flexible Hold Spray preserves styles with a flexible, medium-to-strong hold, for lasting curl definition. Water-based, anti-static, and alcohol-free, the lightweight hairspray has been carefully formulated with 92% naturally derived, vegan ingredients to hydrate, strengthen, and repair all curl types, helping support hair health and overall condition.

Lancôme Hypnôse Drama Mascara

Lancôme’s latest innovation, Hypnôse Drama Mascara, redefines traditional mascara with its promise to amplify lash volume up to 17 times. Designed for lasting impact, it ensures full, robust lashes for up to 24 hours. The unique S-shaped brush provides flawless application, coating each lash from root to tip with its deep onyx pigment for kohl-like intensity. Perfect for sensitive eyes and contact lens wearers, this mascara is formulated with a special 2% bonding complex to nurture lashes with every application.

Body Proud Hot Seat Sculpting Booty Cream

This innovative lightweight daily treatment is designed to enhance hydration and improve firmness and elasticity in the butt and thigh areas. The Hot Seat Sculpting Booty Cream features a unique blend of active ingredients that create a warming sensation upon application, simulating increased skin activity. Key ingredients like the elestan firming complex tighten the appearance of skin, while caffeine energises and revitalises. To give the booty an extra boost, the cream’s applicator is equipped with massaging nodules, designed to stimulate circulation and enhance the absorption of the active ingredients.

Oribe Gold Lust Dry Heat Protection Spray

The latest addition to Oribe’s bestselling Gold Lust Collection, the Gold Lust Dry Heat Protection Spray is a multitasker that shields hair from heat up to 232°C (450°F) and instantly revitalises damaged and weakened strands. Infused with a bio-restorative complex of plant collagen, caffeine, biotin, and niacinamide, it works to mend the cuticle, fortify the hair, and provide deep nourishment. Enriched with coconut water, marine algae extract, and macadamia oil, the formula intensely hydrates and conditions.

Kate Somerville SuperCell Rejuvenation Serum

This new clinical-grade stem cell serum harnesses plant-generated growth factors to boost collagen production, cell renewal, and skin elasticity, effectively reversing skin damage and addressing the visible signs of ageing. This vegan-friendly serum utilises a stem cell complex to repair damage, reduce wrinkles, and speed up cellular turnover. Additionally, it features an active peptide supercell booster to enhance the efficacy and potency of the stem cell complex. Squalane is included to hydrate the skin, repair its protective barrier, and support a healthy microbiome. For optimal application, it is equipped with an XL metal roller, which ensures controlled distribution of the formula, helps boost blood circulation, and reduces inflammation and puffiness.

Aesop Immaculate Facial Tonic

Marking a new addition to Aesop’s Skin Care+ range, the Immaculate Facial Tonic gently exfoliates to smooth and enhance skin texture. This formula features a powerful blend of mucor miehei extract, panthenol (provitamin B5), niacinamide (vitamin B3), saccharide isomerate, and galactoarabinan, which work in synergy to balance, soften, and support the skin. Complementing these active ingredients are the essential oils of rose petal, sandalwood, and frankincense. These oil not only soothe and hydrate the skin but infuse the tonic with a captivating floral, woody, and resinous fragrance.

Straand The Crown Companion Cleansing Pre-Wash Scalp Oil

Straand’s new multitasking pre-wash oil works as an effective oil cleanser for the scalp, removing product build-up and restoring much-needed hydration. Its nurturing formula features a potent blend of five oils to deliver a clean, soothed, and balanced scalp alongside nourished, strengthened strands. Rosemary oil boosts circulation and hair growth, squalane oil strengthens and protects, jojoba oil calms, castor oil replenishes moisture and shine, and sunflower oil cleanses, protects, and smooths.

BYOMA Liptide pH Lip Oil

This glossy, lightweight lip oil is formulated with innovative skin-adaptive technology that responds to your natural pH, flushing the lips with a unique tint tailored specifically to you. The Liptide pH Lip Oil guarantees a non-sticky finish and is enriched with a bespoke blend of peptides, avocado oil, and tamanu oil to immediately nourish, plump, and soften the lips. Featuring BYOMA’s exclusive Liptide Complex, the new lip oil also strengthens the skin barrier and locks in moisture.

Charlotte Tilbury Pillow Talk Big Lip Plumpgasm

Promising the biggest, bounciest lips yet, Charlotte Tilbury’s new Pillow Talk Big Lip Plumpgasm is a lip-enhancing gloss designed to dramatically increase volume. Available in two universally flattering shades—Fair/Medium, a pink nude, and Medium/Deep, a brown berry-pink—Plumpgasm ensures a plumped-up pink pout within seconds. It boasts pioneering heat and ice technology, enriched with Collageneer and hyaluronic acid, blending the hydrating comfort of a lip balm with the volumising effect of a plumper.

got2b Glued 4 Brows & Edges Waterproof Gel

Got2b has applied its hair styling expertise to the brows, delivering a strong-hold gel that keeps brows (and edges!) in place for the entire day. The impressive, much-hyped gel formula is invisible, quick drying, and free of flakes, residue, stickiness. Its versatile fibre brush features two-sides for easy and precise application and styling.