Beauty Notes | 15 October

Coty Launches a Fragrance Club

Coty, the beauty giant with a fragrance portfolio that includes Burberry, Hugo Boss, and Marc Jacobs, has launched the Coty Fragrance Club, a global community bringing together fragrance experts, educators, and content creators with its own fragrance teams. The idea is to keep a two-way conversation going about where scent is heading, especially now that so many people discover new perfumes through social media, with Coty noting that TikTok has become the biggest influence on Gen Z fragrance purchases. The club kicked off today in Paris, with members from the UK, US, Europe, and China meeting some of the industry’s top perfumers, including Nathalie Lorson and Fabrice Pellegrin. From here, it’ll run as an ongoing community, with regular get-togethers, workshops, and opportunities to help shape future launches.

Ipsy Expands Into Wellness

Beauty subscription service Ipsy is branching out with Ipsy Wellness, a new quarterly offering focused on supplements, tools, and treatments. The idea is to help members make sense of an increasingly crowded wellness market — according to Ipsy’s own research, two-thirds of members surveyed are interested in wellness but feel overwhelmed by the options. There are three collections to choose from at launch: Skin, Hair, and Total Wellness, each with four products from brands including Goli, Sakara, and Apothékary, with Lemme, Beam, and Good Bacteria joining in 2027. It’s delivered every three months rather than monthly, giving members time to see whether products actually work before the next box arrives.

Osea Partners With LA’s Sweet Laurel

Osea is celebrating 30 years of seaweed-powered skincare in the tastiest way possible. The brand has teamed up with Los Angeles bakery Sweet Laurel on a limited-edition cake inspired by the new Bergamot & Vanilla Bean version of its cult Undaria Algae Body Butter. It’s the first time the body butter has come in a scent other than the original, with warm notes of vanilla bean, tonka, and bergamot. The formula itself is unchanged and, according to the brand, hydrates for up to 72 hours and helps firm skin over time. The cake is available to order now from Sweet Laurel, while the body butter can be found at Ulta Beauty in the US.

Maloa Joins the Tween Skincare Club

The tween skincare aisle is getting busier, and Maloa is the latest brand to join it. Unlike some of its rivals, the new US label calls itself ‘anti-skincare’ — the point being that kids should spend less time in front of the mirror, not more. Founded by mum and beauty marketer Lauren Wilson, it’s made for tweens aged nine and up, but sold to their parents. There are just four products — a cleanser, moisturiser, face mist, and lip balm — with no retinoids, exfoliating acids, or synthetic fragrance in sight, for a routine that takes two minutes morning and night. Each order also comes with a ‘confidence log’ of small wins to tick off, from getting outside to cheering someone on instead of comparing. Maloa is available now at maloaskincare.com.

Classys Brings At-Home Devices to the US

Korean aesthetics company Classys, best known for Ultraformer, the HIFU lifting treatment offered in clinics around the world, has launched its at-home device brand, Shurink Home, in the US. First up is the Zap Pore Shot, a handheld device designed to tackle three pore concerns at once: excess oil, loss of firmness, and uneven texture. It combines electroporation, micro-vibration, and LED light, and is meant to be used alongside the brand’s serums to help them absorb better. It’s available now at amazon.com.

Anua Launches a Vitamin C Duo at Sephora UK

Anua’s new vitamin C duo has landed at Sephora in the UK, following its US launch last month. The Vita 10 Porestrix Brightening Serum mixes vitamin C with vitamin E, ferulic acid, glutathione, and niacinamide, and the brand says it’s gentle enough for sensitive skin while helping to even out tone and refine pores. Its partner, the Vita C Glutathione Brightening Capsule Mist, is a two-phase spray filled with tiny oil capsules and ten types of hyaluronic acid. It’s designed to hydrate and brighten on the go, and can be spritzed over makeup or used as a setting spray for a dewy finish.

Cymbiotika Lands in Walmart

Wellness brand Cymbiotika, known for its liposomal supplements and A-list investors, is now available in more than 2,300 Walmart stores across the US, as well as online. The launch includes six of its bestsellers, from vitamin C and magnesium to NAD+ and Irish sea moss, along with its new Liposomal Beauty Peptide Complex. Alongside the Walmart move, the brand has also had a refresh, with new packaging that makes it easier to see what’s in each formula and what it’s meant to do.

The Beaumont Mayfair’s Spa Is Back, and Better

London’s Beaumont Mayfair has given its spa a makeover, with a renewed focus on rest, recovery, and better sleep. The thermal area has been upgraded and now includes a sauna, steam room, private hammam, ice bar, cold plunge, and plunge pool. On the treatment side, there’s a new lineup of partners: skincare brand Oskia for facials and massages, Salvaterra for treatments using Amazonian botanicals, La Sultane de Saba for hammam rituals inspired by Moroccan, Indian, and Middle Eastern bathing traditions, and Solice Health for IV drips. The spa has also teamed up with music platform Myndstream on soundscapes designed to help guests unwind, which hotel guests can access throughout their stay too.

Iván Pol Expands The Beauty Sandwich to Canyon Ranch

Celebrity facialist Iván Pol’s famous ‘snatched’ look is no longer limited to his own clinic. The Beauty Sandwich founder has partnered with wellness resort brand Canyon Ranch to bring his signature sculpting facials to its US properties, marking the first time his treatments have been offered anywhere else. He’s personally training more than 40 of the resort’s aestheticians in his method, which combines hands-on sculpting and massage with technology like radiofrequency and ultrasound to depuff and lift. There are three treatments to choose from, rolling out at Canyon Ranch Tucson from today, followed by Lenox and Las Vegas in November, and Austin and Fort Worth in December. Pol will also be hosting masterclasses and a residency at select locations throughout the year.