Beauty Notes | 27 July 2026
Alisha Boe Joins YSL Beauty
YSL Beauty has named Alisha Boe as its new Global Ambassador for Black Opium. The Buccaneers and 13 Reasons Why actress will front the campaign for Black Opium Pink Glaze, the latest addition to the fragrance franchise, which launches globally on 12 August. Read our full story to learn more.
Re:You Launches with Luxury Biotech Haircare
Luxury haircare brand Re:You has just launched with a range of products designed to treat visible hair thinning. The brand debuts with scalp, brow, and lash serums powered by its proprietary Novogro technology, which was developed using AI-assisted molecular discovery. The non-hormonal formulas are designed to support fuller, healthier-looking hair.
Birchbox Co-Founder Returns With Buff Beauty
Birchbox co-founder Katia Beauchamp has launched Buff Beauty, a new brand built around the growing bare nail trend. Inspired by facial skincare, the debut collection replaces polish with products designed to exfoliate, strengthen, and condition hands, feet, and nails, offering a more low-maintenance approach to manicures and pedicures.
Kayali’s April Fool’s Perfume Is Now a Reality
An April Fool’s prank has become Kayali’s newest fragrance. After fans fell for — and fell in love with — a fictional scent that was teased last year, the brand has unveiled Boujee Kitty Caramel Milk | 22. The caramel-heavy gourmand pairs notes of caramel milk, white chocolate, vanilla caviar, and soft musk, and is available now.
HigherDose Lands at Ulta Beauty
HigherDose’s cult-favourite wellness devices are now available at Ulta Beauty. The brand has launched a selection of its bestselling at-home infrared, red light, and recovery products at more than 400 stores, making it easier for US shoppers to pick up favourites like the Red Light Face Mask and Infrared Sauna Blanket.
NIOD Is Finally Coming to Sephora
Cult skincare brand NIOD is coming to Sephora US. Best known for its science-led formulas and loyal following among skincare enthusiasts, the brand will launch online from 11 August before rolling out to select stores across the US on 17 August. Expect hero products like the Copper Amino Isolate Serum 3 1:1 to be part of the launch.