July’s Best Beauty Launches
With countless beauty products arriving every month, separating the genuinely good from the overhyped can feel impossible. Thankfully, we’ve already done the hard work for you.
Keep scrolling for the July beauty launches worth adding to your routine.
Glossier I Love NY Balm Dotcom
Glossier’s latest Balm Dotcom is a love letter to New York — and a perfect little handbag essential for summer. The limited-edition balm pairs the cult lip formula with a juicy apple flavour and the instantly recognisable I ❤ NY logo. Beyond the cute packaging moment, it delivers the nourishing, cushiony moisture Balm Dotcom fans know and love, thanks to ingredients like lanolin, castor seed oil, and cupuaçu butter. Swipe it on for a glossy, hydrated pout, or use it anywhere on the body that needs a little extra TLC.
Kess Get Wet Waterproof Mascara
Waterproof mascara usually means choosing between staying power and soft, fluttery lashes — but Kess’s Get Wet Waterproof Mascara wants you to have both. The vegan formula is designed to withstand summer’s heat, humidity, and spontaneous swims while keeping lashes lifted, separated, and defined. The curved fibre brush hugs each lash for a lengthened, curled effect without the heavy, clumpy finish some waterproof formulas have been known to leave behind. Consider it the foolproof mascara for beach days, late nights, and anyone who doesn’t want to check their reflection every hour.
Irene Forte Skincare Red Algae Resurfacing Body Exfoliator
Irene Forte’s Red Algae Resurfacing Body Exfoliator turns exfoliation into a proper self-care ritual, combining gentle physical polishing with a triple AHA complex to smooth, brighten, and refine skin across the entire body. Inspired by the Mediterranean, the formula blends Italian fruit acids with red algae extract and sea minerals to help reveal softer, more radiant skin while keeping things kind to the skin barrier.
Lyma Power Youth Cream
Cult beauty tech brand Lyma has officially entered skincare. Our favourite product from its debut range? The Power Youth Cream. Designed to target five visible signs of ageing, the rich yet fast-absorbing formula combines over 60% actives with Genolytic, L22 bio-mimetic lipids, peptides, and multi-weight hyaluronic acid to deeply hydrate, smooth, and support firmer-looking skin.
Phlur Island Swim Hair and Body Fragrance Mist
If you want your summer scent to conjure salty skin, sun-warmed waves, and that just-stepped-out-of-the-ocean feeling, Phlur’s new Island Swim Hair and Body Fragrance Mist was made for you. The lightweight mist blends zesty bergamot and citrus with creamy coconut, airy florals, and a soft sandalwood and skin musk base to create a fresh, effortless fragrance you’ll want to reach for on repeat all season. It feels like a tropical escape in a bottle — bright, breezy, and made for layering.
Starface Hydro-Star Microdart Pimple Patches + Salicylic Acid
Starface is taking its iconic pimple patches one step further with a treatment designed to tackle spots before they even make an appearance. The Hydro-Star Microdart patches use tiny dissolving darts to deliver salicylic acid and niacinamide beneath the skin, helping target early-stage breakouts while soothing redness and irritation. It’s the perfect treatment for those who want to do the bare minimum — just apply overnight and let the star-shaped patches get to work while you sleep.
Tirtir Glow Pop Tinted Lip Oil
The new Glow Pop Tinted Lip Oil from Tirtir is for anyone after that glossy lip look without the sticky aftermath. Combining the shine of a gloss with the nourishing feel of a lip oil, the lightweight oil glides on effortlessly, leaving only a juicy, glass-like finish and a natural-looking tint with impressive staying power. It comes in eight gorgeous shades and has quickly become our shortcut to hydrated, polished lips.
Alastin C-Radical Defense Antioxidant Serum
Alastin is giving vitamin C a next-generation upgrade with its C-Radical Defense Antioxidant Serum, a science-led formula designed to help brighten and firm the skin while boosting its resilience. By wrapping its vitamin C (a highly stable sodium ascorbate) in a protective capsule and pairing it with a shield of 14 other antioxidants, this serum is able to brighten and firm without the dreaded sting. It’s fragrance-free and practically weightless — the ultimate morning upgrade if you want to fade dark spots and smooth fine lines without angering your skin barrier.
Curious about what’s coming next? Bookmark our beauty launches hub for an up-to-the-minute look at the breakthrough brands, product drops, and major collabs everyone will be talking about.