Beauty Notes | 30 July 2026
Gap Is Bringing Back Its Cult ’90s Fragrances
Gap’s first step back into beauty is a nostalgic one. More than 30 years after Dream, Grass, Heaven, and Om first hit shelves, the cult fragrances have returned as eau de parfums, joined by a brand-new scent, Harmony. US shoppers can now buy the collection in Gap stores nationwide and online.
Elsa Hosk Joins Lunesi as Global Ambassador
Elsa Hosk is the new face of Lunesi. The model has been named global brand ambassador for the premium haircare brand, fronting its latest campaign for science-led formulas designed to help repair damage, strengthen hair, and boost shine.
TSG Consumer Acquires Majority Stake in Saltair
Saltair is entering its next phase of growth. TSG Consumer has signed a definitive agreement to acquire a majority stake in the bodycare brand founded by entrepreneur and model Iskra Lawrence, adding it to a beauty portfolio that includes Summer Fridays, Phlur, IT Cosmetics, Smashbox Cosmetics, and E.l.f. Cosmetics. Financial terms of the deal were not disclosed. Read our full story to learn more.
Elemis Launches Its First LED Skincare Device
Elemis has entered the LED skincare category with its first Red Light Mask. Designed for both at-home use and as a professional facial add-on, the device combines three red and near-infrared light wavelengths in a flexible silicone mask, with the brand claiming brighter, smoother-looking skin after four weeks of regular use.
Kylie Jenner Launches Mood Stones Fragrance Trio
Kylie Jenner is back with a new fragrance collection, this time built around mood rather than the cosmos. Mood Stones introduces three scents – Cashmere Muse, Blush Wood, and Velvet Brew – each created to suit a different state of mind, from soft and romantic to daring and confident. The fragrances are housed in sculptural, stone-shaped bottles and come in both 50ml and travel-friendly 10ml formats.
Cassie Lomas Debuts Makeup Brand Cassie
Cassie Lomas has turned three decades of makeup artistry into her own beauty brand. Rather than creating another oversized collection, Cassie focuses on a handful of multitasking makeup essentials inspired by the everyday women Lomas taught over the past decade. The launch includes a refillable skin enhancer, a colour wand for cheeks, lips, and eyes, plus a compact travel brush set. Read our full story to learn more.
Haruharu Wonder Grows Its Target Presence
Target is giving shoppers more Haruharu Wonder. Following a strong retail debut last year, the Korean skincare brand is expanding its assortment with four additional products, including its Black Rice Probiotics Barrier 2% NAD+ Serum Mist and the Rose PDRN Collection.
Estyme Launches in the UK with Four Hyaluronic Acid Filler Treatments
Estyme has launched in the UK with a new collection of four hyaluronic acid fillers. The range includes injectable treatments for lip enhancement, mid-face volume restoration, and other facial concerns. Leading the collection is Estyme Sculpt, which uses Cold-X technology designed to preserve the structure of hyaluronic acid for natural-looking results.