Cassie Is Here to Fix Your Maxed-Out Makeup Bag

Cassie Lomas is the latest makeup artist to step into the role of beauty founder with her new line, Cassie.

Centred on the idea of doing more with less, it’s designed for anyone who has ever looked at their maxed-out makeup bag and wondered why they own five slightly different versions of the same nude lip — if that’s you, consider yourself seen.

After 30 years working with everyone from Lady Gaga to Rita Ora, Lomas says it wasn’t her high-profile clients that inspired the brand, but the everyday women she worked with while teaching makeup artistry over the past decade.

For Lomas, the same themes kept coming up: routines had become more complicated, and makeup bags were packed with barely used products. People wanted makeup that made getting ready feel easier, not longer. Cassie’s answer? A tightly edited collection of multitasking essentials designed to streamline everyday routines.

“In a world where there’s a constant pressure to have more, women asked me to help them strip it back. I created Cassie to feel easy, for everyone, with formulas you can trust and shades that just make sense,” says Lomas. “These are the products I trust on my clients, myself, and my daughter.”

Leading the line-up is I Am Enough (£33), a refillable skin enhancer focused on a real-skin, luminous finish rather than a heavy mask. Eight sheer, flexible shades smooth over texture, brighten the complexion, and add warmth without feeling like a full face — though it layers easily if you want actual coverage.

We Are One (£25) tackles the monochromatic look. This multi-use colour wand works across eyelids, lips, and cheeks, coming in five shades from soft Baby Pink to deep Bronze Glow. The formula offers enough time to blend easily before locking down for all-day wear.

Last up is All I Need (£50), a travel-friendly brush set for on-the-go touch-ups. It includes three tools with five brush heads for applying base, blush, eyeshadow, concealer, and contour.

Cassie is now available from bycassie.com and ships exclusively within the UK.