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Bella Hadid’s Orebella Secures Series A Investment
Lisa Eldridge Just Launched a Marilyn Monroe Makeup Collection
Move Over, Earth: Space-Age Skincare Is Here
The History of Anua
Tati Westbrook Launches Unfair Advantage
Interview | Donni Davy of Half Magic Beauty
Charli XCX Is YSL Beauty’s Newest Ambassador
New Brands
From emerging indie labels and expert-led lines to category-first concepts, discover the newest brands entering, expanding, and redefining the beauty space.
Latest
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The Founders of iS Clinical Just Launched Icon Skincare
The new brand promises high-performance skincare, simplified
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Dewsy Has Entered the Bodycare Chat
The new brand launches with a high-performance duo built for maximum below-the-neck hydration
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Move Over, Earth: Space-Age Skincare Is Here
Exist launches with a lip care system powered by space science
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Tati Westbrook Launches Unfair Advantage
The OG beauty influencer is back in brand-founder mode
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Marc Jacobs Beauty Is Back, But Not As You Remember It
The much-missed makeup brand returns with a fresh identity and a joy-fuelled approach to colour cosmetics
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A-List Tanning Expert Mishel Chernyavskiy Just Launched Her Own Brand
MSK Labs is the new tanning line behind Sabrina Carpenter and Emily Ratajkowski’s glow
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Good Instincts May Be The Answer To Your Mineral Sunscreen Struggles
The new brand is promising to take mineral SPF out of its chalky era
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Dialogue Just Made Zodiac-Inspired Skincare a Thing
The new British brand blends star signs, affirmations, and skincare into one routine
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Alta Marea Is the Newest Name in Suncare
Italian-made sun protection combining sensorial formulas with serious SPF credentials
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Meet Foundry: The Newest Name in British Beauty
Rooted in Somerset, the brand brings together advanced actives with locally sourced botanicals
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New Intimate Care Brand Juice Just Landed
The brand arrives with fruit-inspired, insertable melts for ultimate comfort
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M&S Just Dropped a Skincare Range Designed Specifically for Teen Skin
Fresh Elements is an eight-piece, barrier-first lineup created to make skincare simpler
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WNBA Star Lexie Hull Launches Forta Cosmetics
The new makeup brand brings performance-level staying power to active lifestyles
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Alix Earle Is Officially in Her Beauty Founder Era
After years of sharing her acne journey online, the mega-influencer introduces Reale Actives
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Bare la Terre Is the Latest Brand to Join the Tween Skincare Boom
A dermatologist-developed range for the ‘in-between’ years
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Folly Has Landed With a New Approach to Hair Gummies
Powered by a new delivery system designed to improve performance
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Meet Prereq Care: The New Name in Teen Skincare
A new brand built for real teen routines
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Christian Siriano Enters Skincare With Runway
The fashion designer debuts a backstage-tested, high-performance skincare line
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NÆRE Launches With an Elevated Approach to Wellness
A science-led collagen and supergreens supplement marks the brand’s debut
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New Fragrance Brand Scents Unearth’d Launches at Target
From beauty incubator Maesa, a fragrance debut shaped by culture and storytelling
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BELIEVE Debuts With a Holistic Take on Haircare
Combining high-performance formulas with everyday wellbeing
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Meet Splash: The New Bodycare Brand for Big Kids
Fun, skin-safe formulas from the team behind Tree Hut
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Party of You Is The New Skincare Brand for Late Nights and Lazy Mornings
Flexible, forgiving formulas designed for real life
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Rosemin Beauty Makes Its Debut
High-performance makeup designed for warm and olive undertones
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New Bodycare Brand Hotel, Mike Launches
Built around biotechnology, fermentation, and lower-impact ingredient sourcing
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M&S Launches In-House Wellness Brand &Sleep
A new sleep-focused range rooted in rest, ritual, and wellbeing
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NEWROAD: Your New Route to a Healthier Gut
Thirty organic plants, freeze-dried into one daily scoop
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Intimate Wellness Brand Charli Launches
A refined, design-led approach to pleasure products
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Victoria Magrath Launches Byfrow
Meet high-performance, multitasking beauty
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Tamara Kalinić Debuts Wellness Brand Noa
Science-backed supplements for the hair and body
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Hourglass Founder Launches Outside In
Introducing the first self-setting serum foundation
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Shay Mitchell Launches Kids Beauty Brand
Rini is a Korean-made skincare and play brand for Gen Alpha
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By the Beach Launches
Sensorial suncare that turns daily protection into self-care
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Industry Veterans Launch Curated Beauty London
A new skincare and wellness brand putting efficacy before excess
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Laura and Marky Beverlin Introduce Verli
Hormone-smart skincare for every phase of womanhood
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Voshbon Launches With Waterless Beauty
Meet the freeze-dried formulas transforming everyday beauty routines
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Meet Feeling: The New Name in Wearable Wellness
The brand debuts with a daily patch for balanced energy
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Sonni Launches With Skincare Designed for Life in the Sun
Mineral suncare reimagined for modern routines
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WE ARE. REGULAR. Launches to Help You Poo
A daily powder supplement to relieve constipation, bloating, and gas
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13-Year-Old Coco Granderson Launches Yes Day Skincare
In collaboration with the cosmetic chemist behind BeautyStat and Rhode
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Inora Launches With Liquid Supplements
The new doctor-driven wellness brand has landed
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Martha Stewart Launches Elm Biosciences
In partnership with Dr. Dhaval Bhanusali
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Gemma Atkinson Launches Gem & Tonic
Smart, fuss-free self-care powered by gemstones
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Damastíque Launches With Sun-First Skincare
The SPF Active Serum marks the debut
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Introducing Marbl, the New Aesthetics Marketplace
A digital platform connecting patients with accredited clinics
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UKLash Founder Launches Groa
A new lash and brow brand for Gen Z and Gen Alpha
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Louis Vuitton Debuts La Beauté
Makeup reimagined as objets d’art
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Tursian: Legacy-Built Luxury Skincare
A brand shaped by the influence of Brandon Truaxe
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Meet Trouble Maker: Fun, Affordable Makeup
Launching exclusively at Superdrug
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Pour Tous Launches With Customisable Skincare
A new range created with Gen Alpha and Gen Z in mind
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Saturn Skin Launches
Beauty newcomer launches to challenge clichés in men’s skincare
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Celebrity Stylist Chris McMillan Launches Haircare Brand
Classic, high-performance products for every hair type
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Cosmetic Consult: Clinic-Level Skincare, No Appointment Needed
Ashley Stobart brings professional-grade skincare home
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Amare Launches Skin to Mind
A neuroscience-led skincare brand from the mental wellness company
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Meet Spooge: Your New SPF BFF
Serious sun protection, with a side of personality
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‘Man For Himself’ Founder Robin James Launches Anforh
Targeted haircare formulas inspired by real grooming concerns
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Lorna Luxe Unveils 98 Beauty
Haircare driven by practicality, performance, and personal experience
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The Hembrow Sisters Launch Selfish Supps
A new sports nutrition brand prioritising women
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Meet Dividends, the New Brand Redefining Men’s Skincare
Products built on performance, clarity, and long-term returns
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Shakira Enters Haircare With Isima
A brand rooted in Latin hair diversity and biotrichology
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Introducing Practical Alchemy
Self-care focused skincare designed for busy lives
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Skn to Skn Launches for Every Stage of Motherhood
Skincare designed to support hormonally sensitive skin
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Grimoire Launches With ‘After-Fun’ Skincare
Products that pick up the slack when your skincare routine falls short
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Check In to Shampoohotel
The new beauty brand offering destination-inspired haircare and bodycare
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NecessaryGood: A New Brand Simplifying Skincare
Science-led essentials to streamline your skincare routine
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Suncare, Reimagined: Meet SunsolveMD by TheSolveMD
A fresh approach to high-performance protection
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Powder to the People: AROVE Haircare Arrives
Waterless haircare that promises high performance
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Introducing BUR BUR: Where Haircare Meets Heritage
Clean, plant-based formulas, inspired by ancestral rituals
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Ellie Goulding Launches Everystate
A wellness brand backed by science and rooted in simplicity
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Jasmine Tookes Unveils Brunel, a Mood-Elevating Beauty Brand
In partnership with former private equity investor Sabrina Castenfelt
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Mienne, a Provocative New Beauty House, is Here
Where skincare science meets sensuality
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Swiss Brand Loya Launches With New Take on Ageing
Skincare that treats both its physical and emotional effects
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Boots Introduces HABI
Its new own-label wellness brand
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Meet Kōdō, The New Flavour-Focused Home Fragrance Brand
Clean scents inspired by food and good feelings
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Fluus Flushable Period Pads Hit Shelves
Launching in Boots stores across the UK
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Introducing Verdoie: The Skincare Brand Powered by Mushrooms
Science-backed solutions for skin burnout
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Khloé Kardashian Launches Khloud
Protein-packed popcorn debuting at Target
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Neuvian Skincare Arrives
A science-led approach to luxury skincare
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Niches & Nooks: The New Name in Intimate Care
Your ‘overlooked nooks’ just got an upgrade
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Introducing Dussl
The new gender-neutral skincare brand prioritising sun protection
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Mikayla Nogueira’s Beauty Brand Has Arrived
Point of View Beauty promises products that simplify and elevate makeup prep
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Introducing Lelive Skincare
The African brand blending botanicals with high-performance actives
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World’s First AI-Powered Fragrance House Launches
Generation is leveraging the power of olfactory intelligence
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Say Hello to Hey Sweet Cheeks
The new wellness brand bridging the gap between sexcare and skincare
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Louis Vuitton Ventures Into Beauty
With the help of industry icon Dame Pat McGrath
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Ex-StriVectin VP Smitha Rao Launches Parëva Beauty
A skin longevity brand designed for all ages
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A-List Tanning Artist Isabel Alysa Launches Sunnee BaeSkin
A new self-tanning brand powered by the ocean
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The First Arthritis-Friendly Beauty Brand Is Here
Tilt Beauty is setting a new standard for accessible beauty
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Wildfleur Launches Exclusively at Ulta Beauty
Promising best-in-class efficacy at an accessible price point
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OVA: The UK’s First Brand Dedicated to Egg Health
The female-founded brand is focused on future-proofing fertility
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Nourrir Haircare Launches
A new haircare brand harnessing the power of prebiotics and probiotics
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Introducing Nutrire: A Skin-Centric Approach to Haircare
Personalised treatments for scalp and strand health
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The What Supp Co. Has Landed
Vitamin wellness patches powered by Patchtech
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Monday Haircare Founder Jaimee Lupton Launches Daise
A mood-matching fragrance and bodycare brand
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Functional Beverage Brand Myco Launches
The British brand is bringing mushrooms into the mainstream
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Alex Cooper Launches Unwell Hydration
A line of hydrating and energising drinks
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Lelubé Has Landed
Meet the intimate wellness brand delivering 'meilleur sexe'
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A Guilt-Free Gummy Brand Has Arrived
Nuchu is the newest name in wellness
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Lili Reinhart Launches Personal Day
A new skincare brand for acne-prone skin
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All Golden Launches With a Pro-Ageing Approach
A new beauty brand from Skyn Iceland founder Sarah Kugelman
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Introducing Le Rub: Your New Favourite Suncare Brand
Mineral protection meets featherweight textures and evocative scents
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Luxury Skincare Brand Sapphire Dust Has Landed
Launching exclusively at Harrods
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Plum: The New Brand Elevating Intimate Care
Vaginal skincare just got sexy
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Deciem Is Launching a New Body Care Brand
The Ordinary’s parent company will introduce Loopha this month
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To My Ships: The Brand Pioneering a New Era of Personal Care
Founded by Aesop veteran Daniel Bense
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The Sophisticated Era of Oral Care Is Here
Say hello to Laro
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Introducing Olivia Rose Pilates
A new wellness platform for those seeking a balanced, strong, and healthy lifestyle
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This Skincare Brand Is Bringing Buffalo Milk to the Beauty Industry
Meet Bufarma, Italy's newest beauty export
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Meet AEVI: The New Name in Beauty and Wellness
Adopting the simplicity and sensitivity of Nordic traditions
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Blake Lively is Launching Her Own Haircare Brand
Blake Brown delivers red carpet performance at an affordable price
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Celebrity Makeup Artist Quinn Murphy Launches Spatch
Skincare-infused makeup solutions that correct rather than conceal
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Monday Haircare Founder Launches Being
An inclusive haircare brand for all hair types and textures
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NOYZ: The Unfiltered New Fragrance Brand
From the team behind Florence by Mills, Pattern, and Moon
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Meet Byroe: The Skincare Brand Inspired by Salad
Serving up food for the face
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Christina Aguilera Launches 1-888-PLY-GRND Sex Hotline
And introduces new libido-enhancing lubricant
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Fenty Hair Is Coming
Rihanna announces the launch of her third beauty brand
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Brooke Shields Introduces Commence
And becomes the latest celebrity to launch a haircare brand
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Beauty Industry Veteran Sarah Creal Launches Her Own Line
A luxury makeup and skincare brand designed for women over 40
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Tanning Legend James Read Launches Self Glow
Say hello to the next generation of sunless tanning
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Bella Hadid Launches Orebella
A new perfume brand pioneering skin-nourishing fragrances
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Introducing Joonbyrd
A wellness and lifestyle brand rooted in science and elevated by joy
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JooY, the Fermented Superfood Scalp Care Brand, Has Landed
Combining ancient wisdom with modern science
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Fazit Launches Makeup Patches
The first release from the new Makeup Patches range
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Hairstory Co-Founders Launch Sans Savon
Bringing soap-free formulas to body cleansing
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Serena Williams Launches Wyn Beauty
A brand serving makeup you can move in
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Rita Ora is Launching a Haircare Line
Typebea promises high-performance haircare for all hair types
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The Sisley Group Launches Neuraé
A new skincare brand elevated by neuroscience
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Say Hello to Etienne Ortega’s New Makeup Brand
A new beauty brand from celebrity makeup artist Etienne Ortega
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Nicki Minaj Launches Pink Friday Nails
In collaboration with Yvett G