Check In to Shampoohotel

Bringing the charm of hotel amenities into the home, new brand Shampoohotel offers a beauty range that combines sensorial fragrance, salon-quality formulas, and accessible pricing to elevate everyday routines.

Inspired by some of the world’s most iconic destinations, the brand debuts with four scent collections, each featuring a shampoo and conditioner formulated to meet different haircare needs, along with a matching body wash and body lotion:

• Marrakesh strengthens and repairs damaged strands, helping to reinforce the hair’s structure over time. Argan oil and rhassoul clay power this restorative formula, complemented by a sultry scent of sweet orange, cardamom, and night-blooming jasmine.
• Rio adds volume and body to fine or flat hair, leaving it full, bouncy, and more resilient. With bamboo extract and biotin at its core, the formula is enveloped in a warm, intoxicating fragrance of vanilla orchid, coconut, and sandalwood.
• Paris enhances shine and leaves hair glossy and vibrant, without weighing it down. Grapeseed oil smooths the cuticle and adds luminosity, while a sparkling blend of pink grapefruit, crushed clove, and blackcurrant lends a fresh, modern edge.
• Miami restores and hydrates dry hair, delivering deep nourishment and lasting moisture. Infused with hyaluronic acid, the formula is paired with an uplifting blend of zesty lemon peel, sea salt, and warm patchouli for a bright, sunlit finish. The Miami collection also includes a leave-in conditioner, clinically shown to reduce frizz by up to 85% in high humidity and make hair 5.2x smoother.

At $15 per product, Shampoohotel brings a sense of affordable luxury to the beauty space. All formulas are vegan, cruelty-free, and free from parabens, mineral oil, and harsh sulfates. The brand also prioritises sustainability, using eco-conscious packaging across the range.

Launching exclusively at Ulta Beauty, Shampoohotel joins an ever-evolving lineup of innovative, inclusive beauty brands that champion accessibility, efficacy, and sensorial appeal.

“We’re thrilled to welcome Shampoohotel, exclusively at Ulta Beauty, to our growing hair care and body care assortment,” said Penny Coy, Senior Vice President of Merchandising at Ulta Beauty. “As the nation’s largest beauty retailer, we remain committed to providing our highly engaged guests with innovative, high-quality options at every price point. Shampoohotel delivers on that promise with its accessible approach, clean ingredients, and unique formulas that elevate everyday beauty routines into a self-care experience. With each product’s scent inspired by a vacation destination, we’re confident new and existing guests will look forward to their shower like never before.”

Shampoohotel is now available at shampoohotel.com and ulta.com, with in-store rollout across 500+ Ulta Beauty locations beginning 8 June. There is currently no word on a potential UK launch.