Clara Launches in the UK

Saudi-born haircare brand Clara has arrived in the UK. It brings with it a range of colourful, tech-led hair tools designed for people who want their hair routine to be as quick and effortless as possible.

Rather than centring the launch on one hero hair tool, Clara has debuted with a range that covers most day-to-day styling tasks. Nothing overthought; just tools meant to work without much faff.

Priced between £120 and £220 ($150–$250), each tool features universal voltage and has been designed to suit all hair types. The debut line-up includes:

• Oil-Coated Protective Auto-Curler: Designed for quick, effortless curls, this automatic curler uses an oil-coated ceramic chamber to reduce frizz and avoid tangling. It offers three heat settings and ionic support for a smoother finish.
• Anti-Frizz Ionic Slim Hot Brush: A lightweight, slim design for smoothing and shaping. Ionic technology helps cut down flyaways, while the rotating barrel adds control when creating bends or movement. Heat settings run up to 210°C.
• Anti-Frizz Platinum Ionic Straightener: Built for straight, wavy, or softly curled styles. It uses ionic technology and a cold-air feature designed to support hair health during heat styling. Three heat settings provide flexibility across hair types.
• Air-Glow Styling Brush: A hot-air brush that dries and styles in one session. A BLDC motor with optimised airflow channels delivers even heat distribution and faster drying.
• Hot Brush 2-in-1 Dryer & Thermal Styling Brush: A hybrid tool that dries and shapes simultaneously. It features cold, hot, and extra-hot settings, along with airflow-based smoothing for quicker results. Ideal for polished, everyday finishes without multiple tools.
• Ionic Shine-Boost Power Blow Dryer: A lightweight dryer designed with ionic technology to help reduce frizz and speed up drying. It includes three heat settings, three speed settings, and a cool shot to set your style.

Clara’s bestselling MultiStyler is also joining the edit and, to mark the brand’s UK launch, it will be available in two limited-edition colourways, Candy Pink and Silver Bling — both finished with diamanté detailing and neatly timed for the festive season.

The MultiStyler is a 6-in-1 styling system powered by low heat and airflow-driven technology for salon-like results with minimum effort. It comes with interchangeable attachments for blow-drying, smoothing, curling, shaping, and volumising.

Supporting the hot tools are several styling accessories and haircare products, including hair clips, hairbrushes, shampoos, and a hair mask.

The Clara hair tools range is available at boots.com, amazon.co.uk, and claragroup.co.uk. The brand is also available in the US at claragroup.com.