Dove Cameron Is Schwarzkopf’s New Global Brand Ambassador

Schwarzkopf has named Dove Cameron as its new global brand ambassador, following the debut of its “What Story Will You Tell?” campaign.

The Emmy-winning actress is the perfect partner for Schwarzkopf, having been a genuine fan of their products for decades.

“I am so excited to be Schwarzkopf’s new Brand Ambassador,” expressed Dove. “This partnership means a lot to me because it’s a brand that I actually use and have loved for such a long time.”

Schwarzkopf boasts a 125-year history marked by innovations such as the first dry shampoo, the first liquid shampoo, the first hairspray, the first cold perm, and the first home colour product. By merging this rich history with cutting-edge technology, Schwarzkopf’s “What Story Will You Tell?” campaign empowers individuals to understand and embrace their own unique hair stories. The campaign, which launched on March 5th, features a TV commercial starring Global Brand Ambassador Sofia Vergara and Global Colour Ambassador Chris Appleton.

For over a decade, Dove Cameron has experimented with a variety of hair colours, from blonde to red to black and more. Her hair dyeing journey began when she was just eight years old. As she told Nylon magazine, “I became a box-dye girlie from the time that I was in the single digits.”

Whether creating an edgy or playful look, Dove embodies hair confidence. This is why Schwarzkopf’s campaign resonated with her so deeply. As Dove explained, “My identity has changed a lot as I’ve gotten older and found myself, and hair colour has been a big part of being able to claim my identity over and over whenever I feel the need to. Changing my hair colour makes me feel renewed, reset, and fresh and Schwarzkopf is the only brand – and blonde – I trust.”

Chris McClement, senior vice president of marketing at Henkel North America, remarked, “It has been so exciting to see the response from our alignment with current brand partners, Sofia Vergara and Chris Appleton. And now, we are reaching out to a larger, more diverse audience by joining forces with Dove Cameron. She has gone through an evolution personally, with her career and with her style, and we’re thrilled she chose Schwarzkopf to be at the forefront of her hair evolution.”

This new role will likely see Dove take part in red carpet events and social media collaborations. She will be a walking advertisement for the results clients can expect from Schwarzkopf’s professional and at-home products.