Dove Cameron Is the New Face of Urban Decay

Urban Decay has named Dove Cameron as its latest ambassador, ushering in what the brand calls a new era — one “rooted in transformation, high-impact performance, and beauty that refuses to behave.”

The collaboration draws on Cameron’s own record of reinvention, from her early rise as a Disney star to her career in alt-pop music and roles on stage and screen. “As someone who has been in the public eye from a very young age, I’ve come to deeply value the importance of staying true to myself and honoring my creative impulses,” said Cameron. “When Urban Decay approached me, it felt so fun and so right. I’ve always admired the brand for its bold support of femininity and unapologetic energy, but their new era spoke to me in a more personal way. I’m in a place in my life where I feel free to be unapologetically myself, and that’s exactly what Urban Decay stands for: individuality, authenticity, and self-expression.”

The Emmy-winning actress and multi-platinum singer-songwriter will front the brand’s new Naked Shaped Multi-Tasking Palette ($56), a reinvention of its cult classic. Promising versatility across both eyes and face, the palette is available in cool or warm tones, with 14 multi-use shades in matte, cream, and shimmer finishes designed to shade, shape, sculpt, and highlight.

“Dove Cameron is the perfect partner to bring this vision to life,” said Anika Majithia, Urban Decay’s new Global Head. “She’s fearlessly redefined herself in the public eye in pursuit of radical authenticity — that bold self-expression is the essence of Urban Decay. We’re beyond excited to join forces and reignite a cultural conversation around beauty, femininity, performance, and the unapologetic power of owning your look.”

The Naked Shaped Multi-Tasking Palette is now available in the US at Sephora, Ulta Beauty, and online at urbandecay.com. It has not yet launched in the UK, though other Urban Decay products can be found at Boots and Sephora.