Eqqualberry Is the Latest K-Beauty Brand to Land in the UK
If the past year has proved anything, it’s that K-beauty isn’t going anywhere. While multi-step routines once dominated the conversation, today’s Korean skincare brands are increasingly focused on barrier health, skin longevity, and formulas that promise results without irritation. And everyone wants in — us included.
The latest K-beauty brand to arrive in the UK is Eqqualberry, which has launched exclusively at Boots (and for our US readers, it’s already hanging out on shelves at Target). Built around plant-based ingredients and fruit extracts, the brand is all about keeping your skin barrier healthy via ultra-gentle, hydration-first formulas.
Among the products arriving is the Bakuchiol Plumping Capsule Cream, which uses 99% pure bakuchiol (everyone’s favourite gentle alternative to retinol) alongside a cocktail of barrier-supporting ingredients to visibly firm, plump, and minimise the look of pores.
The range also includes the NAD+ Peptide Boosting Serum, combining ingredient-of-the-moment NAD+ with peptides, vegan collagen, five ceramides, and pomegranate extract in a formula designed to support firmness, elasticity, hydration, and the skin barrier. It’s basically a youth-boosting workout for tired skin.
For those prone to irritation, there’s an Aloe PDRN Calming Toner formulated with 60% aloe vera leaf water and plant-based PDRN to instantly cool down visible redness and lock in lasting moisture.
For that coveted dewy finish, the Hyaltoin Flooding Serum pairs hyaluronic acid, ectoin, and glacier water to replenish thirsty skin, while the Vitamin Illuminating Cream is designed to target the appearance of dark spots and uneven skin tone without angering your barrier.
Finally, there’s the bestselling Swimming Pool Toner — a daily exfoliating toner that uses natural enzymes, plant-derived moisturising ingredients, eight types of hyaluronic acid, and a five-berry complex to hydrate while sweeping away dead skin cells so gently you won’t even realise it’s exfoliating.
Eqqualberry is now available at boots.com, with prices starting from £13.99.