Gemma Atkinson Launches Gem & Tonic

British actress and radio presenter Gemma Atkinson has launched Gem & Tonic, a skincare brand promising smart, fuss-free self-care that benefits the whole body.

The brand offers mineral-rich, gemstone-infused formulas designed to energise, nourish, and protect skin and hair. Atkinson’s vision was to blend ancient stones with modern science to create simple, effective products that reinvigorate beauty rituals.

“Gem & Tonic was once just an idea, but to now see it launch into the beauty industry is such a huge moment,” Atkinson told BeautyNewsDaily. “I wanted to create effective beauty products for busy, active women. The Gem & Tonic products are designed to slot easily into daily routines, without adding extra hassle. Our goal is to simplify skincare yet provide incredible results.”

The brand’s gemstones are naturally and sustainably sourced from countries including France, the USA, and Brazil. Each stone undergoes a grinding process before its trace minerals are extracted, stabilised, and made soluble in water to form the brand’s signature actives. Certified COSMOS by Ecocert, the range combines these crystal extracts with natural botanicals and targeted complexes that support skin clarity, barrier protection, and moisture regulation, all while remaining gentle enough for everyday use.

“We have focused on combining crystals and minerals with science-backed ingredients,” Atkinson adds. “We have chosen specific gemstones with properties that benefit both skin and hair. For example, our energising body lotion contains olivine extract, known for revitalising tired and stressed skin. I have long been a believer in the power of Mother Nature, and that is why we have incorporated crystals and minerals into Gem & Tonic.”

The debut collection includes:

• Boost & Protect Energising Body Lotion (£22): A lightweight, fast-absorbing moisturiser infused with olivine and malachite to revive tired skin and protect against environmental damage.
• Replenish & Rescue Hydrating Face Cream (£28): A fragrance-free day cream powered by hematite, quartz extract, and azelaic acid to boost renewal, calm inflammation, and improve texture, as well as squalane and sodium hyaluronate for lasting hydration.
• Revive & Refresh Hair & Scalp Mist (£19): A dry shampoo formulated with amethyst, moonstone, and tapioca starch to absorb oil, soothe the scalp, and refresh roots without product buildup.

Gem & Tonic is now available online at gemandtonicshop.com, with shipping currently limited to the UK.