Hailee Steinfeld Is Fronting Estée Lauder’s New Fragrance

Estée Lauder is adding to its fragrance portfolio with the launch of Glimmer, a new amber floral fragrance with gourmand notes. Hailee Steinfeld leads the campaign.

Launching globally in August, Glimmer has been created for a new generation of fragrance fans, drawing inspiration from everyday moments of joy and connection.

“Fragrance has an incredible ability to tell a story without words, evoke emotion, and create memories that stay with you,” said Steinfeld. “What drew me to Glimmer is that it’s more than a fragrance; it’s a feeling and I’m honored to be a part of it.”

If the fragrance pyramid is anything to go by, Glimmer leans into the gourmand trend without going all in. Raspberry mousse, mandarin, and orange blossom provide a bright opening before the scent softens into vanilla, rose, cashmeran, and a macaron accord. Amber, sandalwood, patchouli, cedarwood, and tonka bean give it a warmer finish.

Steinfeld, whose career spans film, music, and publishing, is best known for roles in Sinners, True Grit, Pitch Perfect, The Edge of Seventeen, and Spider-Man: Across the Spider-Verse. Away from acting, she has amassed nearly eight billion global music streams and is the founder of newsletter platform Beau Society.

“Hailee is the embodiment of what Glimmer represents; she is confident, has a contagious sense of joy, and understands the power of connecting with her community,” said Justin Boxford, Global Brand President, Estée Lauder. “Consumers have grown up with Hailee and have followed her journey from a young actress to an accomplished multi-hyphenate artist and cultural force. Her authenticity, creativity, and ability to inspire audiences across generations make her the perfect ambassador for Glimmer.”

Glimmer Eau de Parfum launches in August and will be available in multiple sizes, with prices starting at £100 in the UK and $130 in the US.