Haut.AI Launches the SPF Truth Booth

In celebration of UV Safety Awareness Month, AI-powered beauty brand Haut.AI has launched the SPF Truth Booth, an interactive tool designed to highlight the long-term effects of skipping sunscreen.

Powered by the brand’s proprietary SkinGPT engine, the SPF Truth Booth delivers personalised, realistic visualisations that simulate how an individual’s skin could age over time, with and without daily SPF protection. By uploading a selfie, users receive side-by-side images showing how their skin may look up to ten years in the future, revealing the stark difference sunscreen can make.

“Consumers are done with vague claims about product efficacy. They don’t just want to hear about the science – they want to see it,” said Anastasia Georgievskaya, CEO of Haut.AI. “SPF Truth Booth is more than just a digital filter. It combines generative AI with peer-reviewed science to create accurate simulations that make the long-term benefits of daily sun protection unmistakably clear.”

According to the brand, the tool goes far beyond typical ageing apps or filters. Trained on a diverse global skin dataset and grounded in dermatological research, SkinGPT analyses specific skin features, including pigmentation, elasticity, and texture, to generate scientifically accurate, deeply personalised results. The outcome is a powerful reminder of how UV exposure can affect all skin types and tones.

To complement the Truth Booth, Haut.AI has introduced the SPF Protection Power List — a data-driven ranking of 2025’s top-performing facial sunscreens. Developed using a proprietary framework that evaluates UV coverage, skin benefits, formula stability, environmental impact, and filter type, the list distils Haut.AI’s scientific expertise into a clear, consumer-friendly guide to navigating the sunscreen market.

Established in Estonia in 2018, Haut.AI creates AI-powered tools that help beauty brands and retailers enhance the customer experience through science-backed insights. By combining machine learning with dermatological expertise, the SaaS company is redefining skincare personalisation with a focus on precision, accessibility, and transparency.

The SPF Truth Booth is now available at haut.ai.