Indē Wild Is Bringing Its Ayurvedistry to Sephora Beauty Shelves
If your current beauty collection has been lacking that perfect balance of ancient ritual and modern clinical results, clear some space. Indē Wild, the beauty brand co-founded by influencer and entrepreneur Diipa Büller-Khosla, is making its grand entrance into the US brick-and-mortar scene.
The brand, which first captured our attention online in 2021, is officially graduating to the aisles of Sephora. This isn’t just a small pop-up, either — it’s a major retail play that marks Indē Wild as one of the first homegrown Indian beauty brands to land a spot in Sephora’s stores.
The brand’s full collection has just landed on sephora.com and will hit the shelves in 178 select Sephora stores across the US on 13 March.
The brand’s philosophy, dubbed ‘Ayurvedistry’, is a deliberate fusion of traditional Ayurvedic superherbs and modern cosmeceutical science. The result, according to the brand, is high-performance skincare that honours South Asian heritage without compromising on clinical efficacy.
“From day one, we built Indē Wild around the belief that Ayurvedic wisdom and clinical science can coexist in a way that feels both elevated and accessible,” says Büller-Khosla. “Bringing Ayurvedistry to one of the most influential beauty retailers in the world validates that there is space and demand for culturally rooted brands that deliver real performance.”
The move follows a successful expansion into Sephora UK late last year and is fuelled by a $5 million investment led by Unilever Ventures.
The Sephora launch will feature the brand’s heavy-hitters, including the Champi Pre-Wash Treatment Hair Oil — a viral favourite that reportedly sells one bottle every minute globally. Also joining the lineup are the 1% Bakuchiol and 15% Vitamin C Complex serums, alongside the Champi Bond Repair Shampoo and Conditioner.
Brooke Banwart, SVP of Skincare Merchandising at Sephora US, notes that the brand’s history with the retailer goes back to its roots. “As a former participant in our Sephora Accelerate Program, Indē Wild unifies Indian Ayurvedic traditions with scientifically proven formulas to brighten skin, address hyperpigmentation, and eliminate dryness.”
Indē Wild is also available to shop online at indewild.com, with prices starting from $14 (£11.50) and shipping to both the US and UK.