Innersense Goes Back to Body Care

Innersense Organic Beauty, the Californian brand known for its clean hair care products, has reintroduced a body care collection.

Founded in 2006 by Greg and Joanne Starkman, Innersense initially offered both hair and body care products focused on holistic wellness for both stylists and clients. The certified B Corp brand later shifted to primarily focusing on hair care, gaining popularity for its commitment to clean and effective formulations.

Responding to consumer and professional demand for cleaner, more effective body care solutions and driven by advancements in ingredient technology, Innersense is revisiting its roots. The collection’s intensive three-year development period, which included over 20 formula enhancements, underscores Innersense’s rigorous approach to product development.

“We approached this line with the same meticulous care that has defined our brand from the start. Wellness and performance are at the core of everything we do, and we wanted to bring these same commitments to our body care line.” said Greg Starkman, Founder and CEO of Innersense Organic Beauty. “Our goal is to elevate the standard in the body care category by delivering clean, high-performance products that inspire our customers to embrace their self-care ceremonies as much as we do.”

The new line draws from the same premium ingredients that have defined the brand’s hair care, aiming to provide consumers with a clean, organic, and results-driven range that merges the science of skincare with the art of body care. Vitarevive Trio is the hero ingredient, a unique complex that blends vitamins B5, C, and D, which improve skin moisture, brightness, and elasticity. Suitable for all skin types, each product in the collection is gluten-free, cruelty-free, and maintains the brand’s Clean Standard of excluding over 3,000 potentially harmful ingredients.

Included in the collection is the antioxidant-rich Body Scrub, which combines sugar and fruit enzyme exfoliants to reveal glowing skin; the Awaken Body Wash, which gently cleanses while restoring balance without stripping the skin’s natural oils; the lightweight Renew Body Lotion, which replenishes moisture for hydrated, healthy skin; and the Blissful Body Butter, which provides deep hydration, leaving skin nourished and soothed.

The Innersense Body Care collection ranges from $28 to $42 and now available at innersensebeauty.com, as well as amazon.com. The collection is due to launch in the UK this October.