Introducing BUR BUR: Where Haircare Meets Heritage
For Bur Bur founders Anna Dzhilavyan and Ksenia Zaytseva, haircare isn’t just another step in a routine, it’s a ritual rooted in intention and tradition.
Dzhilavyan and Zaytseva first met as children in their native Moscow, where afternoons were often spent playing ‘hair salon’. Their go-to treatment was a homemade mask passed down from Zaytseva’s grandmother, Ludmila, made with burdock oil, a time-honoured ingredient celebrated for strengthening strands and encouraging growth.
What began as a cherished ritual — preparing Ludmila’s mask by hand — soon took on deeper meaning for the duo, and continuing the tradition felt like a natural next step. And so, Bur Bur was born, its name inspired by the prickly burs of the burdock plant the girls once played with as children.
Over two years, Dzhilavyan and Zaytseva meticulously developed a botanical blend that honours tradition while meeting modern standards for clean, sustainably sourced ingredients. The result: Bur Bur’s Growing Season, a plant-based, science-backed hair oil rooted in their cherished childhood ritual.
At the heart of the formula is a potent blend of burdock and nettle, which together make up 50% of the oil. Burdock enriches the scalp, helping to fortify hair follicles and reduce dandruff, while nettle delivers deep nourishment to reduce breakage and support healthy, vibrant growth.
The formula is further enhanced by cocoyl hydrolyzed amaranth, quinoa, and rice proteins — ingredients known to fortify the hair shaft, repair damage, and lock in hydration for softer, more manageable strands. Vitamin C stimulates collagen production, supporting a healthy scalp and shielding hair from free radical damage, while the plant-based retinol alternative bakuchiol helps balance oil production and encourage stronger growth. For best results, this high-performance botanical oil is recommended weekly, ideally paired with the Growing Season Derma Roller.
Another bestseller is The Mermaid Essential Boar Bristle Brush, a tool designed to add lustre, tame frizz, and evenly distribute natural oils for sleek, healthy hair. Made with 100% ethically sourced boar bristles and nylon pins, this brush gently detangles without damage, promising effortless styling every day.
Through their 100% plant-based offerings, Dzhilavyan and Zaytseva are focused on shifting the haircare industry towards a more sustainable future. Along with all products being sustainably sourced, organic, cold pressed, and cruelty-free, Bur Bur also plants one mangrove tree in Kenya for every order. The trees are planted by EarthLungs Reforestation Foundation and Veritree, in partnership with thegoodapi.com. Additionally, all the elements of the brand’s packaging are fully recyclable. These reforestation efforts aim to restore natural habitats, improve coral reef health, support local communities, and combat climate change by extracting CO₂ from the air.
Bur Bur haircare is available to UK and US customers online at burbur.com, with prices starting at £27 ($34).