Functional Beverage Brand Myco Launches

Myco is a fresh name in the functional beverage market, on a mission to transform the wellness space by bringing mushrooms into the mainstream.

The London-based brand has reimagined the many benefits of functional mushrooms into convenient, ready-to-drink beverages. Each can delivers a therapeutic dose of adaptogenic mushrooms – 1,000mg of Lion’s Mane or Reishi extract – providing powerful cognitive and physical benefits. Staying true to its sustainability ethos, Myco sources mushrooms grown in eco-friendly vertical farms and packages its products in infinitely recyclable aluminium cans.

Breaking away from traditional powders and capsules, Myco’s beverages deliver the powerful benefits of mushrooms in a convenient, grab-and-go format. Infused with vibrant, refreshing flavours, they make functional mushrooms both accessible and highly effective for modern lifestyles.

“Myco was founded to bridge the gap between science and daily life,” says co-founder Finbar Usher. “Functional mushrooms are nature’s hidden superpower, and we’ve made them accessible to everyone in a grab-and-go format. Whether it’s kickstarting your day, finding balance when in constant motion, or recovering from life’s challenges, Myco empowers you to show up as your best self.”

Myco debuts with two functional beverages: Focus and Calm.

Myco Focus combines Lion’s Mane with a crisp blood orange & hibiscus flavour to sharpen mental clarity and enhance focus. Lion’s Mane is prized for its ability to boost cognitive performance, making it an ideal choice for productivity and brain health.

Myco Calm uses Reishi, celebrated for its stress-reducing and calming properties. Paired with a soothing peach & ginger flavour, Calm offers a mindful, alcohol-free way to unwind, promoting relaxation and social ease without a hangover.

Looking ahead, Myco’s vision extends well beyond beverages. The brand is determined to lead a global movement in mushroom wellness, with plans to venture into functional snacks, educational initiatives, and immersive experiences. This holistic approach aims to position fungi as trusted allies in proactive health and well-being.

“Education is at the heart of everything we do,” says co-founder Amir El Mero. “We’re not just creating products – we’re building a platform to raise awareness about the incredible potential of functional mushrooms. Through our drinks, content, and future innovations, we’re making these powerful ingredients accessible and helping people understand how they can enhance their daily lives.”

Myco beverages are now available at mycodrink.com, priced at £23 for a pack of 12. Information regarding a US launch is yet to be announced.