Kendall Jenner Is Anua’s First-Ever Global Brand Ambassador

Supermodel Kendall Jenner has been named the first-ever global brand ambassador for Anua.

The major multi-year partnership kicks off alongside a worldwide digital and social campaign built around the K-beauty brand’s PDRN Collagen Glow Facial Serum Spray.

As one of the world’s most photographed faces, Jenner has always been open about her love of a straightforward, consistent skincare routine. That minimalist mindset aligns perfectly with Anua’s approach to skincare, which focuses on formulations that are gentle on the skin barrier, driven by targeted actives, and built for real results.

“I first discovered the double cleanser, and it has changed my skin,” said Jenner. “I also love their Azelaic green serum and PDRN which gives me a dewy glow. I am a big fan of the products.”

Founded in 2019 by The Founders — a Korean brand-building company led by co-CEOs Seonhyeong Yi and Changju Lee — Anua is built around targeted solutions for a wide range of skin concerns. Each formulation draws on carefully selected natural and dermatological ingredients, such as heartleaf, PDRN, and rice ceramide, with a focus on barrier health, efficacy, and accessibility.

“We are thrilled to partner with Kendall Jenner, a true global icon,” said Yi. “Her minimalist and intuitive lifestyle seamlessly aligns with Anua’s ‘trend meets trust’ philosophy, and we look forward to sharing this shared vision with a wider global audience.”

Formulated as a non-comedogenic capsule mist suitable for all skin types, Anua’s PDRN Collagen Glow Facial Serum Spray relies on a blend of 2,000 ppm PDRN and hyaluronic acid. Designed as an ultra-fine oil-capsule mist that can be layered either under or over makeup without leaving a heavy residue, the spray has been clinically shown to boost skin hydration by 30.75% while temporarily lowering the skin’s surface temperature. Consider it a refreshing glass of water for your face.

Anua is available in the UK at Boots and Skin Cupid. US shoppers can find the brand at Ulta Beauty and amazon.com.