Kendall Jenner Is the New Face — and Equity Shareholder — of Trip

Kendall Jenner is Trip’s new global ambassador — and an equity shareholder, at that.

For those out of the loop, Trip is a low-calorie sparkling drinks brand blending magnesium and botanicals for the wellness set. Think calm in a can. It has become one of the go-to names in the functional drinks space, whether you are looking for a post-work wind-down, an alcohol-free option for the evening, or something to reach for during a particularly busy day.

“I’ve been obsessed with Trip for a while — the product is incredible, and I’ve always loved how elevated and intentional the brand feels. It’s my favorite way to stay grounded and present in my daily routine — it tastes great and makes me feel amazing,” says Jenner. “When I met Liv and Dan, I instantly connected with what they’re building. I love their vision for the brand and their mission to help more people find calm in their everyday lives. I’m so excited to be part of their journey.”

The brand was founded in 2019 by husband-and-wife team Olivia Ferdi and Daniel Khoury. The couple say the idea began after Khoury’s knee surgery, just weeks before their wedding, when they discovered the benefits of magnesium and botanicals during his recovery. They later pooled their savings to launch the brand. Today, Trip is available at major retailers across the UK and the US, with the company saying it is on track to generate $200 million in revenue this year.

For Jenner, the partnership adds to a growing wellness portfolio. She is also an investor in US supplement brand Cymbiotika, has fronted campaigns for Alo, and was named Therabody’s first beauty ambassador in 2025.

“Kendall perfectly embodies the way we think about calm today — not stepping away from a full life, but finding moments within it to reset, feel present and be your best authentic self. She truly connects with our mission,” says Ferdi. “We’re thrilled to be partnering with her, and now launching our brand new campaign together.”

To find out where to shop the brand, visit drink-trip.com.