Khloé Kardashian Launches Khloud

Khloé Kardashian is expanding her business empire into the snack aisle with the launch of Khloud, a brand dedicated to health-conscious, protein-packed treats. The first product — a line of protein popcorn — will debut at Target from 29 April.

Unveiling the brand to her 303 million Instagram followers, the reality star and Good American co-founder shared: “She’s here! Khloud Protein Popcorn is the perfect combination of a tasty snack and a boost of protein to fuel your day. Feeling so excited that these are finally hitting all the shelves next week.”

Khloud popcorn offers a functional twist on the popular snack, boasting 7g of protein per serving thanks to a high-quality milk protein isolate. Each 110g bag, priced at $4.99, is made with wholegrain corn and a signature seasoning blend called Khloud Dust, and comes in three flavours: The White Cheddar, Olive Oil & Sea Salt, and Sweet & Salty Kettle Corn.

“We’re starting with popcorn, but it’s just the beginning,” Kardashian told WWD. “We plan to expand into other key snacking categories across the store — there’s so much space to reimagine everyday snacks.”

Khloud’s popcorn line is marketed as non-GMO, gluten-free, kosher, and free from seed oils, tapping into growing consumer demand for clean, better-for-you snacking options.

Behind the formulation is Chandra Richter, Khloud’s Head of Innovation. A food scientist with a PhD in molecular biology and over two decades in the food and beverage industry, Richter brings a scientific approach to the product’s development.

“Protein is one of the most critical dietary needs because it supports energy, satiety and overall wellness, but it’s often the hardest to grab on the go,” Richter said. “Khloud was designed to help fill that gap. It delivers a meaningful boost of protein in a fun, familiar way with popcorn, and without all the additives or heaviness of other protein snacks. It’s portable, satisfying and clean, so it fits seamlessly into real life without sacrificing taste or quality.”

Backed by a high-profile group of investors — including K5 Global, Serena Ventures, William Morris Endeavor (WME), and Shrug Capital — Khloud launches at a perfect moment, as high-protein diets and functional foods continue to gain momentum.

Khloud Popcorn will be available in Target stores and online at target.com and khloudfoods.com from 29 April. News regarding a UK launch has yet to be announced.