Ayurvedic Skincare Brand Lavanaē Is Trimming Your Routine

Right now, the skincare landscape feels like it’s in an arms race. Every month brings a new innovative formula, AI-driven programme, or world-first device promising to transform our skin. It’s an exciting time, for sure, but sitting pretty in the background are beauty traditions that have been treating skin for centuries.

Ayurveda is one of them. The traditional Indian system of medicine has been practised for thousands of years. It takes a more holistic approach to healing, rooted in the belief that health and wellness require a delicate balance between the mind, body, spirit, and environment. It’s an approach many brands and beauty lovers have adopted today, and one new brand Lavanaē wants to bring to the forefront.

The brand’s founder is Aprajita Lavania, and Ayurveda has been with her since birth. She was raised in the hills of Uttarakhand in northern India, where the practice was simply part of everyday life.

Lavania later moved to the US, where she found herself dealing with persistent acne, cycling through products that each targeted one problem at a time. “It made me question why skincare was so often approached reactively when our skin is far more complex,” she said.

She went on to study at Virginia Tech and became an engineer and technical product manager at Amazon. But through it all, she could never find skincare that embodied the whole-body approach she grew up with, so she created her own. That engineering career turned out to be surprisingly useful.

“I was trained to think in systems, to understand how individual components interact and influence the bigger picture,” she said. “Growing up with Indian heritage, I was also surrounded by Ayurvedic philosophies that approached wellness through a similarly interconnected lens.”

So Lavania built Lavanaē around the concept of ‘system-led skincare’ — products that tackle several concerns at once, from hydration and barrier health to tone and texture, working together in a pared-back routine.

“What makes Lavanaē different is that we didn’t begin with a trending ingredient or a single skin concern,” Lavania said. “We began with a philosophy: skin is a living, interconnected system, and skincare should reflect that complexity.”

There are two products to start with. The Spark Cellular Brightening Serum ($125) is what you’d reach for first. It’s a lightweight serum designed to brighten and even out skin tone, hydrate, and leave skin looking firmer and more radiant. Indian gooseberry, saffron, and butterfly pea flower lean into Ayurveda, while glutathione, niacinamide, and peptides handle the science.

Next is the Seal Barrier Reset Cream ($105), a weightless moisturiser designed to replenish lost lipids and calm stressed skin. Inside the formula you’ll find barrier-friendly ceramides, cholesterol, and omega fatty acids paired with bakuchi oil, ashwagandha, and gotu kola (Centella asiatica).

Lavanaē is now available exclusively in the US at lavanae.com.