L’Oréal Group Unveils Its Most Advanced Hair Drying Tool

L’Oréal Group has unveiled its most advanced hair drying tool, the AirLight Pro.

Co-created with professional stylists for use by both beauty experts and home consumers, the AirLight Pro features a 17-blade, high-speed motor, and patented infrared technology powered by tungsten–halogen bulbs. This innovative tool allows for quick hair drying without excessive heat, leaving hair with its internal moisture intact, resulting in smooth, shiny locks.

“It’s inspired by the way the environment dries rain. So when it rains, the day after you have wind, you have sun, and it’s a combination of the wind and sun that are the most effective to dry the rain.” says Guive Balooch, global vice president of L’Oréal’s Technology Incubator.

The AirLight Pro has been developed in partnership with Zuvi, a hardware start-up company established by drone engineers and leading scientists. A team of over 100 engineers, designers, hairdressers, and scientists from both L’Oréal’s Research & Innovation Division and Zuvi collaborated on AirLight Pro’s cutting-edge design.

Anne Machet, General Manager for L’Oréal Professionnel, commented “We’re excited to collaborate with Zuvi to introduce the next generation of hair dryers. Infused with infrared light, AirLight Pro delivers unmatched professional performance for all hair types, while also significantly reducing energy consumption. It’s the ideal new tool for hairstylists!”

“With our expertise in optics, aerodynamics, and consumer electronics design, we have created an exceptional product,” said Mingyu Wang, Founder and CEO of Zuvi. “We’re immensely proud of the work we’ve done to date and now to have a partner like L’Oréal, a company with more than 100 years of expertise in haircare and beauty, to take our products to the next level.”

AirLight Pro promises to deliver up to 33% more hydrated hair, up to 59% visually smoother hair, faster drying times, and an enhanced user experience based on feedback from leading professional stylists. It is also said to deliver up to 31% less energy consumption.

L’Oréal tested the AirLight Pro on more than 500 individuals across multiple hair types. The product is designed to adapt to the unique needs of each user, with hardware, firmware, and an app working seamlessly to allow each user to customise the AirLight Pro’s settings. The AirLight Pro can also be customised with various smart attachments, including a diffuser and a concentrator nozzle. When an attachment is connected, the hairdryer will automatically recognise it and adjust the temperature and speed accordingly.

AirLight Pro is set to launch in the US and Europe in 2024. It is targeted for both professional and consumer use and will first be available at salons under the L’Oréal Professionnel brand.