Your Sweet Tooth Will Love These Low-Sugar Gummies
Most of us have a weakness for sweets, be it a 4pm raid on the desk drawer or a bag of pick ’n’ mix at the cinema. But with more of us keeping an eye on how much sugar we eat, the back of the bag doesn’t always make for happy reading.
New British sweets brand These has a fix. Its plant-based gummies have less than 1g of sugar per 45g pack, and they skip the usual workarounds, with no artificial sweeteners or sugar alcohols like maltitol. They’re also high in fibre, with 4.5g per pack.
Most of the sweetness comes from two types of fibre: one made from starch (isomalto-oligosaccharide, thankfully shortened to IMO) and one from chicory root (inulin), with a little stevia, a plant-based sweetener, on top.
The brand calls the combination a world-first. And in a category full of bold claims, it gets its sugar levels checked by an independent third-party lab. The gummies also contain vitamins C and D, with no artificial flavours or colours.
“We didn’t set out to make another low-sugar sweet. We wanted to rethink the category altogether,” said founder Reece Kellman. “The response from customers and retailers shows there’s real demand for something different.”
These launched with three flavours: Wild Cherry, Golden Peach, and Passionfruit & Blood Orange. Wild Cherry is the office favourite, but if you like mouth-watering flavour, Passionfruit & Blood Orange will be your new go-to.
These sweets are £2.99 for a 45g pack. You’ll find them at Whole Foods Market, Soho House, hollandandbarrett.com, and thesesweets.com.