Megalabs Acquires Men’s Skincare Brand Geologie

Pharmaceutical company Megalabs has acquired Geologie, the men’s skincare brand known for its science-backed, simplified routines.

The deal, the terms of which remain undisclosed, marks a significant move in Megalabs’ expansion into beauty and personal care, following its recent majority investment in hair growth label DS Laboratories.

Founded by Dave Skaff and Nick Allen in 2018, in collaboration with dermatologist Dr Steve Xu, Geologie quickly gained traction with a male audience through direct-to-consumer sales. The brand offers accessible, clinically driven skincare, with bestsellers that include the Retinol Night Cream, Natural Deodorant, and Tone Control Face Cream. The brand recently expanded its retail presence with Clear System, an acne care range that launched in over 900 Target stores across the US.

“We are thrilled to welcome Geologie into our portfolio as an innovative brand at the forefront of wellness and health for a new generation of discerning consumers,” said Fabian Rivero, CEO of Megalabs USA. “With Geologie, and through our recent investments in clinically proven, high-quality brands, Megalabs is strengthening its leadership in dermatology by delivering scientifically advanced solutions for both skin and hair care.”

The acquisition is part of a broader push by Megalabs to build its presence in the US beauty and wellness market. The Uruguayan company, which is owned by billionaire brothers Andreas and Thomas Struengmann, has a portfolio of 1,800 products and a footprint in over 20 countries. Its portfolio of healthcare brands includes Prospan, Glutapak R, Friska, Abintra, Prunelax, and Victus.

“This acquisition marks a significant milestone for the brand,” said Allen. “Megalabs is the ideal partner to guide Geologie through its next phase of growth, while continuing our philosophy of clinically proven products that are simple and effective.”

Allen, who will exit the business alongside Skaff as part of the acquisition, also expressed hope that the deal might inspire other founders. “You read everywhere that, if you don’t have $100 million and you’re not growing at this [rate], there’s no way you’re going to exit. We were not doing $100 million in revenue,” he said.

“I hope that this helps give a little hope for some brands that are discouraged — that it doesn’t have to be the biggest $1.9 billion Poppi home run. But if you have a good business, repeat customers, and a great brand, there are bigger companies out there for you.”