Mikayla Nogueira’s POV Beauty Lands Series A Funding
Mikayla Nogueira’s beauty brand has fresh investment. POV Beauty, which Nogueira co-founded with CEO Ani Hadjinian, has closed a Series A funding round led by Silas Capital. Rédo Capital also joined, alongside Imaginary Ventures, which first invested before the brand launched. The amount raised has not been disclosed.
POV arrived in 2025 with a focus on skin prep, on the premise that makeup only performs properly on well-prepped skin. Its products sit between skincare and base makeup, with formulas it describes as clinically backed and beginner-friendly.
“Our community drives POV and this investment is about honoring that community by dreaming even bigger,” said Nogueira. “It allows us to grow our ecosystem and continue creating the clinically tested, game-changing prep products our community deserves, proving that when you put your audience first, the possibilities are truly endless.”
Silas Capital knows this territory well. The growth equity and venture capital firm has backed brands including Violette_FR, Makeup By Mario, Oak Essentials, Ilia Beauty, and Yise Beauty (formerly Yse Beauty). Rédo, a New York growth equity firm, counts Touchland, Ellis Brooklyn, and Dieux Skin among its brands.
According to POV, the funding will go towards building its presence at Sephora, growing the team, expanding on TikTok Shop, and developing more products. The brand says new launches are coming in the next few months, though it hasn’t named them yet.
“POV Beauty represents a rare and powerful intersection of unparalleled digital community insight and intuitive, high-performance physical products,” said Brian Thorne, a partner at Silas Capital. “Mikayla and Ani have built a brand that truly listens to its consumers, delivering makeup-gripping solutions that address real whitespace in the market. Following their unprecedented launch at Sephora, the brand’s overwhelming momentum made it clear they are poised to lead the skin prep category. We are thrilled to partner with them to help fuel this next chapter of hyper-growth.”
POV Beauty is available at Sephora in the US and at povbeauty.com.