Touchland Is Finally Launching in the UK
There are few things more annoying than spotting a beauty product all over TikTok, falling a little in love with it, then realising it’s not available in your country. Case in point: Touchland. The American hand sanitiser brand that earned cult status during the pandemic has been notoriously hard for Brits to get their hands on — literally. But we are happy to report that it’s finally crossing the pond.
Touchland is launching in the UK exclusively at Space NK on 29 September with a hand care and fragrance edit.
“For too long, getting your hands on Touchland meant booking a flight and while we’ve loved seeing British consumers discover us on their travels, we’ve always hoped to bring the brand closer to them,” says Andrea Lisbona, founder and CEO of Touchland. “The UK has one of the most exciting beauty communities in the world, and we’re thrilled to finally launch with Space NK, a partner that shares our belief that the products you use every day should look and feel as good as they perform.”
Touchland launched in the US in 2018 with Power Mist — the brand’s most recognisable product — a scented, ultra-fine sanitiser spray that fits into the palm of your hand. The skincare-forward sanitiser is even infused with aloe vera to help hydrate skin and radish root ferment filtrate to enhance skin’s moisture retention.
Alongside Power Mist (£10) in Wild Watermelon, Berry Bliss, Beach Coco, Pure Lavender, Blue Sandalwood, Mango Passion, Rainwater, and Vanilla Blossom, Touchland’s UK lineup will include Power Essence Hydrating Body and Hair Fragrance Mist (£20). Available in Lush Tropicale, Vanilla Velvet, Peachy Lychee, Cashmere Woods, and Golden Amber, the formula contains hyaluronic acid, panthenol, and niacinamide for added skincare benefits.
There is more beyond the Power Mist, too. Glow Mist Revitalising Hand Sanitizer (£16) in Rosewater contains Detoskin and Vitasource, while Gentle Mist Ultra-Soothing Hand Sanitizer (£16) in Lily of the Valley has been developed for sensitive skin with centella asiatica and niacinamide. For those who want quick access to their sanitiser, there is also a silicone Hand Mist Case (£6) — complete with a metal keyring — available in Bubblegum Pink, Icy White, and Jet Black.
“We know the levels of desire for Touchland to be available in the UK, and we are delighted to exclusively partner with the brand for their much-anticipated UK launch,” says Sophie Wayman, Category Director at Space NK. “We have ensured as many of our stores as possible will carry the brand and are anticipating high demand as the brand lands in the UK for the first time.”
Touchland launches exclusively at Space NK in stores and online on 29 September 2026. US shoppers can currently find the brand at Ulta Beauty, amazon.com, and touchland.com.