Mustela Launches in the UK

Mustela, the French family-owned babycare brand renowned for its expertise in neonatal dermatology, has launched in the UK

Mustela is celebrated for blending science with nature to formulate dermo-cosmetic skincare products that are best for the baby’s skin, the expectant mother, and the planet.

Since launching its first cleansing milk in 1950, Mustela has continued to develop safe and innovative dermo-cosmetic skincare for little ones, with one product sold every second globally. These products are meticulously formulated to protect the skin’s barrier, provide daily moisture, and preserve the skin cells’ reserve.

Mustela prioritises eco-friendly practices in its production processes, including the use of green extraction methods to isolate oils and the commitment to using ‘green’ solvents. The B-corp certified brand’s dedication to sustainability is further demonstrated by its ambition to attain carbon neutrality by 2030. This goal is supported by its transition to 100% green electricity from renewable sources since 2018 and its efforts to significantly reduce water and energy use.

All products are made with an average of 95% natural-origin ingredients, with Mustela always selecting the best ingredients from the plant world. The brand produces very high-quality purified plant extracts, oils, powders, and butters, which are subject to rigorous biological and clinical tests, patent filings, and scientific publications, to guarantee safety and efficacy.

The brand’s star ingredient, Avocado Perseose, is made from the entire cold-pressed fruit (flesh, stone, and skin) using a patented, green process. This combination of sugars, that supports the fruit’s development and maturation, performs a similar function for baby skin. It participates in the construction and strengthening of baby skin’s immature barrier function, by supporting the production of its key elements (proteins and lipids) and the protection of its cell capital.

Mustela is now available in Boots stores nationwide and online from March 2024.