August’s Best Beauty Launches
With countless beauty products arriving every month, separating the genuinely good from the overhyped can feel impossible. Thankfully, we’ve already done the hard work for you.
Keep scrolling for the August beauty launches worth adding to your routine.
Ex Nihilo Demon Dancer Eau de Parfum
Demon Dancer, the newest fragrance from Ex Nihilo, definitely doesn’t play it safe. It starts fast and tart with rhubarb, blood orange, and a kick of peppermint. Once it dries down, though, the whole vibe shifts into something much warmer — think rich orange blossom layered over musk, amber, and tonka bean. It’s contrasting, a little weird, and genuinely fun to wear.
Shark CryoGlow Plus
Your skincare routine just got a little more high-tech. Shark’s CryoGlow Plus combines LED technology with built-in cooling, giving you four dermatologist-inspired routines to target everything from fine lines to blemishes. The under-eye cooling mode is designed to de-puff in minutes, while red, blue, and deep infrared LEDs work across the face. With improved coverage around the eyes and mouth, it’s essentially a full skincare treatment menu strapped to your face.
Ilia Beauty Thru Line Waterproof Eyeliner
For anyone who considers smudged eyeliner a makeup emergency, Ilia’s Thru Line Waterproof Eyeliner is worth knowing about. The creamy, sharpenable pencil promises up to 24 hours of waterproof, sweatproof, transfer-resistant wear, yet is designed to be gentle enough for sensitive eyes and the waterline. Choose from 10 shades, ranging from everyday neutrals to jewel tones — and bonus points for the barrel, which is made partly from upcycled coffee chaff.
Kosas Impressionist Multi-Stick Cheek & Lip Stick
We love a makeup product that saves space in your beauty bag, and Kosas’ Impressionist Multi-Stick is exactly that. Swipe it over your cheeks for a soft flush or dab it onto lips for a little colour. You can also build it up when you’re feeling extra. The creamy formula blends beautifully into skin, leaving a blurred, luminous finish rather than anything too obvious. It’s giving naturally flushed, slept-eight-hours skin — even when you absolutely did not.
Orebella Candied Sand Solar Mist
If golden hour had a signature scent, we imagine it would smell something like Candied Sand. One of Orebella’s new Solar Mists, this musky gourmand blends coconut milk and jasmine with vanilla bean, sandalwood, tonka bean, and skin musks. The alcohol-free, bi-phase formula also contains aloe water, giving skin and hair a light veil of fragrance without that dry feeling you can get from traditional perfume mists.
Lisa Eldridge Kitten Brow Fluffy Hold & Flyaway Gel
Bad brow day? Frizzy hair day? Kitten Brow has both covered. Lisa Eldridge’s clever new dual-purpose gel sets brows with a soft, flexible hold, then doubles as a tiny flyaway tamer for everything from baby hairs to a full-on frizz halo. The Japanese-made barrel brush makes precise application easy, while the lightweight formula dries without crunchiness, flakes, or white residue. Basically, your handbag just found its new MVP.
Saie SuperSuede Baked Eyeshadow
Calling all one-and-done eyeshadow girlies, this one’s for you. Saie’s SuperSuede Baked Eyeshadow takes inspiration from the effortless beauty of the ’90s, with 11 modern neutral shades in demi-matte and low-lit shimmer finishes. Each one is designed to sweep on and blend out without a primer, while jojoba esters, ceramides, and squalane keep lids feeling comfortable. One shade, one swipe, done — exactly the level of effort we like.
Kohl Kreatives Quickie Stickies Sunless
Your summer tan just got a ’90s makeover. Quickie Stickies Sunless lets you create temporary tan tattoos using reusable stencils shaped like butterflies, lightning bolts, seahorses, and more. There’s a clever sun-safety twist, too: the UV-sensitive material changes colour in sunlight as a reminder to reapply SPF. Even better, every purchase supports Kohl Kares and its community workshops, making this one beauty product that brings more to the table than a cute tan line.
Estée Lauder Glimmer Eau de Parfum
Estée Lauder’s new scent, Glimmer, taps straight into the whole ‘micro-moments of joy’ idea. It’s an amber-floral fragrance created by a seriously impressive trio of perfumers — Dominique Ropion, Anne Flipo, and Jean-Marc Chaillan — and it doesn’t shy away from its sweeter side. The opening combines tart raspberry mousse, mandarin, and orange flower before melting into macaron rose, vanilla, and tonka bean. Patchouli, amber, and sandalwood then ground all that sweetness, giving the fragrance a warmer, more grown-up finish.
MAC Lustreglass Stainglass Lip Tint
If you’re forever applying lip gloss only to watch it disappear five minutes later, MAC’s new Lustreglass Stainglass Lip Tint might be your answer. It gives lips that juicy, glassy finish we love, but leaves behind a stain so colour doesn’t vanish with your first sip of coffee. The watery formula feels lightweight rather than sticky, while raspberry seed oil and squalane help keep lips comfortable.
Curious about what’s coming next? Bookmark our beauty launches hub for an up-to-the-minute look at the breakthrough brands, product drops, and major collabs everyone will be talking about.