OSEA Secures Investment from General Atlantic

Seaweed-infused skincare brand OSEA has announced a strategic growth investment from global investor General Atlantic. Terms of the transaction were not disclosed.

OSEA was founded in 1996 in Malibu, California, by mother-daughter duo Jenefer and Melissa Palmer. Drawing on three generations of women harnessing the healing power of the sea, the brand has developed a loyal following for its clinically proven, seaweed-based formulas. Today it is a trusted leader in clean beauty, coveted for its holistic approach to wellness and rich product range, including the cult-favourite Undaria Algae Body Oil.

Jenefer and Melissa Palmer will retain a significant stake in the company and remain at the helm, guiding the brand’s daily operations and long-term strategy.

“General Atlantic’s longstanding commitment to supporting entrepreneurship, sustainability, and impact perfectly aligns with OSEA’s mission. We’re confident that this partnership will create exciting opportunities for innovation and global expansion, while remaining true to our roots and shared values,” said Melissa Palmer. “As we look forward to this next chapter of growth, we are deeply grateful to the entire OSEA team, our partners at CAVU, and most importantly, the incredible community that has supported us over the last 30 years.”

The funding will go towards new product development, reinforcing the brand’s presence in existing markets, and introducing OSEA to customers worldwide.

“OSEA is a rare brand that combines three decades of family values, consumer trust, and category leadership,” said Andrew Ferrer, Managing Director at General Atlantic. “We are honored to partner with Melissa, Jenefer, and the OSEA team to help carry the family’s legacy forward and to support their vision for clean beauty innovation and global expansion.”

OSEA is available across the US in Ulta Beauty and Credo Beauty, as well as online at oseamalibu.com.