Reome Lands Over £1.1M in Seed Funding

Reome has raised over £1.1 million in its first seed funding round, led by Tom Singh OBE’s family office, Rianta Capital.

The British brand, founded by former beauty editor Joanna Ellner, has set out to be a leader in the biotech beauty movement. “When I discovered the full potential of biotechnology, and what it could do for our skin, I made it our mission to bring it to life through Reome,” Ellner explains. “This round of investment enables us to bring that message of supreme efficacy to a broader audience, grow an unparalleled assortment of hero formulas, and bolster our internal team with world-class talent.”

Since its launch in January 2023, Reome has expanded its product range and entered prestigious retailers, including Space NK, Liberty, Moda Operandi, and Formula Fig. The brand’s hero product is the Active Recovery Broth, a bio-fermented multi-tasking formula that hydrates, calms, nourishes, and firms.

“I invested in Reome because its science-driven, sustainable approach to skincare will play a pivotal role in the future of the industry,” Singh explained. “Joanna’s expertise and passion for creating natural, high-performance formulations gives me belief in the brand’s long-term potential and innovative vision.”

Reome will use the funding to diversify its product offerings, boost direct-to-consumer sales, and accelerate its expansion into Europe, Australia, and the United States by 2025.

Looking ahead, Reome has an ambitious pipeline of 21 product launches, including its most significant release to date – a pioneering biotech formula developed in collaboration with L’Oréal-backed biotech lab Debut, set to launch in January 2025.