Rochelle Humes Just Dropped an Affordable Skincare Brand
Rochelle Humes has launched a new skincare brand, Eulah, and its most expensive product costs just £12.
Now, this isn’t Humes’ first foray into beauty. She launched the affordable (and adorable) family skincare and haircare brand My Little Coco in February 2020. But Eulah is just for grown-ups.
The brand launches with 11 products for the face and body. They were designed by Humes and developed by skincare experts using an ingredient lineup that includes hyaluronic acid, niacinamide, vitamin E, panthenol, ceramide, and shea butter (to give a little taster).
Starting with cleansing, Eulah offers three options. Cloud Cleanse is a whipped foam that uses green tea, hyaluronic acid, and vitamin E to cleanse, hydrate, and balance, while Yogurt Balm is designed for tackling those heavy makeup moments. Jelly Milk is a gentler, low-foam option for the days you’ve kept your makeup to a minimum.
Next up, we have mists. In Flight is a post-cleanse milky toner spray that’s packed with rice-derived extracts, panthenol, niacinamide, and allantoin. It refreshes and rehydrates skin, giving on-hand comfort whenever needed. Dew Dose is more of a serum in mist form, hydrating and calming the skin with the help of hyaluronic acid, aloe vera, niacinamide, and cica.
Face Blanket is your all-round moisturiser, utilising niacinamide, shea butter, cocoa butter, cica, vitamin E, and panthenol to hydrate, soothe, and support the skin barrier. There is also the Reset Roller, a lightweight sculpting cream for the face, neck, and chest. It’s made with acetyl hexapeptide-8, ceramide, green tea, squalane, and shea butter, and applied using a cooling metal roller applicator.
If you like things rich, Carve Butter is a multi-purpose facial massage balm with spirulina extract, rosehip, and vitamin E. It’s also lightly scented with chamomile, lavender, geranium, and frankincense for an added bit of wellbeing.
Elsewhere in the range there are the Eye Cushion hydrogel patches, Lip Blanket lip treatment, and Body Boost, an all-over body moisturiser featuring a cooling five-ball roller applicator.
The full Eulah range is now available exclusively in the UK at Boots, Tesco, and eulahskin.com.