Rosemin Beauty Makes Its Debut
Prestige makeup brand Rosemin Beauty has launched and it’s entering the market with a focus on something often overlooked: warm, olive, and deep skin tones.
Hailing from Dubai, the brand was founded by cultural connoisseur and entrepreneur Rosemin Opgenhaffen, whose career has spanned luxury fashion, beauty editorial, and consulting throughout the Middle East and India.
Opgenhaffen has spent over two decades working behind the scenes of editorial shoots and luxury campaigns. It was during this time that she identified a recurring gap in the prestige beauty category — products touted as universal in shade range frequently failed to account for the undertone calibration and pigmentation needs of Middle Eastern, South Asian, and Southeast Asian complexions. She found that shades rarely matched properly, coverage often dulled the skin, and achieving a polished result required excessive layering and mixing.
Rosemin Beauty was developed as a response to that disconnect, positioning itself as a refined edit of high-performance essentials, created in collaboration with leading European laboratories, and designed to correct, brighten, and define.
“Our formulas are engineered to work harder and smarter, streamlining the beauty routine without compromising on a professional, high-glamour finish,” says Opgenhaffen. “Rosemin Beauty exists because I tried everything and longed for more. Pigmentation is not a flaw; it is a skin fact that deserves specialised innovation and after years of searching, I created it myself.”
The brand deliberately distances itself from a one-size-fits-all approach, offering products intended to deliver intelligent coverage and rich colour payoff tailored to warm complexions. According to Opgenhaffen, it speaks to women with demanding lifestyles who prioritise efficiency and performance over excess. “We have replaced complexity with high-performance formulas that provide precise correction and effortless elegance, ensuring a seamless transition from the boardroom to the evening gala.”
Rosemin Beauty launches with a small edit of complexion and eye essentials. The Signature Conceal Kit leads the collection — a dual-action compact pairing a targeted colour corrector with a full-coverage concealer to neutralise discolouration and even skin tone. Its creamy, buildable formulas are infused with skin-enriching ingredients and can be worn alone or under foundation.
Supporting the kit is the Pro Concealer Brush, which is crafted with ultra-soft synthetic fibres and a tapered silhouette to deliver controlled, seamless blending across all areas of the face.
There is also a Velvet Glide Eyeliner, Velvet Ink Liquid Eye Pen, and Velvet Lash Lift Mascara, with more products set to follow in 2026.
Rosemin Beauty is now available at roseminbeauty.com, with prices starting from £23 ($31) and shipping offered across the UK and US.