Sam McKnight Expands Into Fragrance

Sam McKnight is extending its styling line with the launch of The Fragrance with Benefits, the brand’s first foray into fragrance.

Promising more than a scent, The Fragrance with Benefits (£44) combines fine fragrance with function. It refreshes strands with the brand’s cult-favourite signature scent while pro-vitamin B5 delivers weightless hydration and improved manageability. Added UVA and UVB filters help protect against colour fade, brittleness, breakage, and frizz.

Created in collaboration with master perfumer Lyn Harris of Perfumer H, the fragrance was designed to capture McKnight’s vision of something both sophisticated and deeply personal. The result is a light, uplifting scent inspired by his garden after the rain — fresh and green, opening with crisp leaf, herbs, water lily, clean pepper, and frankincense, settling into a woody base of juniper and cedarwood.

“For as long as I can remember, the beauty of the natural world has inspired my work. The one scent that has always captivated me is that of my garden after a rainstorm,” said McKnight. “I asked Lyn Harris — a renowned British perfumer — to help me capture that moment in a bespoke fine fragrance for my products. The fragrance has been a huge success, quickly reaching iconic status.”

The launch follows years of customer demand, with more than a thousand five-star reviews and repeated calls for the signature scent to be bottled. It also taps into the rising popularity of hair fragrances, a category celebrated for their ability to last longer than traditional perfumes. According to the team at Sam McKnight, hair retains fragrance in a uniquely effective way: its porous, textured cuticle traps scent molecules, allowing them to cling and release gradually over time. Unlike skin, hair isn’t warm or oily, so volatile notes don’t break down as quickly. And with every swish or flick, movement helps diffuse the scent, creating a delicate “scent cloud” that lingers throughout the day.

The Fragrance with Benefits is now available at sammcknight.com. No news has yet been announced of a US launch.