Dakota Johnson & Alexander Skarsgård Team Up for Valentino Beauty
Valentino Beauty has announced a major new fragrance campaign starring Golden Globe-winning actor Alexander Skarsgård alongside Hollywood mainstay Dakota Johnson.
While details of the new scent remain under wraps, the upcoming campaign marks the beginning of a new era for Valentino Beauty. Created for a generation drawn to authenticity, connection, and unapologetic emotion, it reflects the brand’s ambition to redefine modern intimacy.
For Johnson, the partnership marks an organic evolution; she is already an established fashion ambassador for Maison Valentino. For the brand, she effortlessly embodies a sense of graceful irreverence and authenticity.
“To me, intimacy is about honesty and connection,” said Johnson. “I’m drawn to Valentino Beauty’s ability to celebrate individuality while creating something that feels both sensual and deeply human.”
Skarsgård brings a free-spirited personality that the brand says mirrors its warmth and celebration of authentic self-expression. “I couldn’t be happier to join Valentino Beauty for this new chapter,” he shared. “There’s something so compelling about the way the brand celebrates individuality, emotion, and connection.”
Although the fragrance has yet to be revealed, the campaign is expected to build on Valentino Beauty’s signature codes of colour, cool, and couture. Rooted in the vibrant backdrop of Rome, the brand celebrates inclusivity, curated design, sensorial textures, and a bold sense of self-confidence.
“We are pleased to welcome Dakota Johnson and Alexander Skarsgård to the Valentino Beauty family,” said Claudia Marcocci, Global President of Valentino Beauty. “Their unique personalities and magnetic presence perfectly embody the emotional intensity at the heart of this new era.”
Valentino Beauty is available at Selfridges and Sephora in the UK, and Sephora in the US.