White Fox Expands Into Beauty
White Fox, the Australian fashion brand loved by Gen Z, has expanded into beauty with the launch of Vol 1. The Beauty + Lifestyle Collection.
Founded in 2013 by Georgia and Daniel Contos, White Fox has rapidly expanded from a small home-run venture into a global brand name with a cult following in Australia, the UK, and the US. Built on the momentum of social media, celebrity ambassadors, and influencer marketing, the brand has become a wardrobe staple for an Instagram and TikTok-first generation, known for its mix of streetwear, everyday staples, and festival-ready pieces.
According to Georgia Contos, beauty has always been part of the long-term vision for the brand — a category designed to complement White Fox’s fashion collections while offering fans their most in-demand beauty staples.
The collection debuts with 17 products that promise to balance viral-ready appeal with practical everyday essentials. With prices starting at £4.50 ($6.99) for a Sheet Mask and reaching up to £50 ($79.99) for a Tote Bag Set, the range remains both accessible and gifting-friendly.
Among the hero launches is the Vanilla Sugar Eau De Toilette, a fragrance blending creamy vanilla, sun-kissed peach, and a tropical hint of coconut. The Blush + Glow Duo, featuring a creamy blush stick and shimmering highlighter, delivers a fresh-faced, dewy finish. For body care, the Scrub + Smooth Set combines an exfoliating scrub with a rich body butter, infused with shea butter, vitamin E, and the brand’s signature scent. There is also an edit of beauty accessories, including a Water Bottle, GRWM Brush Set, and Beauty Sleep Luxe Eye Mask, which are designed to round out the White Fox aesthetic beyond the wardrobe.
Vol 1. The Beauty + Lifestyle Collection is available now at whitefoxboutique.co.uk and whitefoxboutique.com. UK customers can also shop the collection at select Boots stores nationwide, as well as online at boots.com.