Wonderskin Secures $50 Million in Series A Funding

Wonderskin has announced $50 million in minority funding through its Series A round, led by Insight Partners, the global venture capital and private equity firm.

The investment marks a pivotal moment for the young beauty brand, which has become known for its tech-forward innovation and disruptive marketing.

“Welcoming one of the most iconic firms in growth equity to join us on this journey speaks to the strength of our innovation, our team, and our vision,” said Michael Malinsky, Co-Founder & CEO of Wonderskin. “The resources, expertise, and strategic guidance Insight brings will help us forge the next-generation beauty company.”

Founded in 2020 by Marina Kalenchyts, Michael Malinsky, and Douglas Cooper, Wonderskin gained global recognition for its Wonder Blading Lip Stain Masque — a cult favourite powered by the brand’s patented Wonder Blading technology. Since then, the brand has expanded its range to include a growing portfolio of long-wear, multi-functional products that combine proprietary science with bold design and broad consumer appeal.

Wonderskin is available in markets around the world, including the UK, US, EU countries, United Arab Emirates, Canada, and Australia. Key retail partners include Boots in the UK, Nordstrom and Urban Outfitters in the US, and Amazon.

“We believe Wonderskin is reshaping the beauty landscape with patented innovation, bold product design, and a deep connection to today’s consumer,” said Rebecca Liu-Doyle, Managing Director at Insight Partners. “Their ability to fuse science, creativity, and cultural relevance is rare — and we’re excited to support them as they build the next iconic beauty brand.”

Insight Partners is a global software investor backing high-growth technology, software, startup, and scaleup companies that are driving change across a range of industries. The firm has invested in more than 800 companies worldwide, including Shopify, Quince, Prose, and The Farmer’s Dog.

With this new funding, Wonderskin plans to accelerate retail expansion and product development, reinforcing its mission to deliver high-performance cosmetics through a uniquely social-first, science-led lens.