Zendaya Is the New Face of Prada Paradoxe
Zendaya has been announced as the new global ambassador for Prada Beauty’s Paradoxe fragrance franchise.
The actress makes her debut in a campaign for Prada Paradoxe Sweet Chemistry, directed by Academy Award-winning filmmaker Barry Jenkins, ahead of the fragrance’s launch next month.
“I love how Paradoxe celebrates complexity, capturing both strength and vulnerability without trying to frame or define someone,” said Zendaya. “For me, the fragrances we choose are a reflection of how we move through the world. Joining the brand felt like a completely natural extension of that mindset, especially since Paradoxe was already a personal favorite that I wore long before I was approached.”
The two-time Primetime Emmy Award winner has built a filmography spanning the Spider-Man trilogy, Denis Villeneuve’s Dune films, and Luca Guadagnino’s Challengers, which she also produced. The appointment comes as Zendaya dominates the summer box office following April’s The Drama and the releases of Spider-Man: Brand New Day and Christopher Nolan’s The Odyssey.
“Zendaya is the embodiment of Prada Paradoxe,” said Rosa Carriço, Global President of Prada Beauty. “Her commitment to her own authenticity while capturing the essence of our time makes her the ideal partner for this new chapter. She brings a radical empathy and multi-dimensional energy that perfectly aligns with the Prada woman’s perpetual evolution.”
Prada Paradoxe Sweet Chemistry expands the Paradoxe fragrance franchise with notes of blackcurrant syrup, orange blossom absolute, and a neroli milk accord.
The eau de parfum will launch in the UK on 26 August at Boots, priced at £145 for 90ml. US launch details have yet to be announced.