Being Haircare is Here

Being, a haircare brand that celebrates self-expression and offers targeted solutions for every hair type and texture, has made its debut in the UK. Founded by Jaimee Lupton, the creator of Monday Haircare, Being introduces a comprehensive range of moisture-rich shampoos, conditioners, treatments, and styling products — all priced at just £7.99.

“We know haircare isn’t one size fits all, and consumers deserve more than a blanket approach to products, which often ignores a myriad of hair types, textures and needs,” said Lupton. “With Being, we offer fun, effective, solution-based haircare for hair types 1a to 4c.”

Lupton entered the beauty industry in February 2020 with Monday Haircare, a brand committed to delivering premium-quality hair care at accessible prices. Since its launch, Monday has received numerous beauty awards and is now stocked in over 50,000 stores across 33 countries. Building on this success, Lupton has introduced a series of innovative brands, including Osāna Naturals, Daise, and Châlon Paris.

In developing Being, Lupton worked closely with a leading formulation specialist to incorporate naturally derived active ingredients that are scientifically proven to address specific hair needs. She also consulted an expert advisory board that included celebrity hairstylist Alyx Liu, beauty and lifestyle influencer Shahd Batal, journalist and Cripple Media founder Emily Flores, and Akili King, founder of Texture Diaries.

The Being range includes 16 essential products, divided into five targeted categories: Nourish + Shine, Big Hair, Bye Bye Frizz, Curl Power, and Max Moisture. All products are cruelty-free, Leaping Bunny certified, and made with ethically sourced ingredients that are gentle on both hair and the planet.

Accessibility is a key element of Being’s commitment to inclusivity. The packaging features soft, easy-to-squeeze tubes for one-handed use, lipped lids for effortless opening, and high-contrast labels with large typography and tactile markers to assist those with visual impairments or colour blindness.

Being is now available at Superdrug and superdrug.com, with US customers able to shop the range at Walmart and walmart.com.